SlideShare a Scribd company logo
1 of 8
SOCIALMEDIAMARKETING
StrategiesforBuildinganEngaging
OnlinePresence
raghugaddam.com
Introduction
SocialMediaMarketing
social media marketing is a vital
component for businesses looking to
build an engaging online presence, as
it allows them to connect with their
target audience and increase brand
awareness.
raghugaddam.com 3
Overview
The current social media landscape.
How has impacted businesses?
The benefits of social media marketing for
businesses.
Social Media becomes integral partof our
lives
It has revolutionized the way businesses operate and
communicate with their target audience. With billions of active
users across various platforms, social media has created an
enormous opportunity for businesses to reach out to their
customers and potential customers.
4
raghugaddam.com
Theimpactofsocialmedia
onsocietyandculture
Theincreasingnumberof
socialmediausersworldwide
The number of social media users worldwide
has been steadily increasing over the past few
years. In 2022, it is estimated that there are 4.8
billion active social media users globally, which
represents approximately 60% of the world's
population.
It has led to the democratization of information
and has given a voice to people who were
previously marginalized. However, it has also
been criticized for promoting unhealthy
comparisons and unrealistic expectations.
raghugaddam.com
ImpactonBusiness
Socialmediahas
transformedthe
waybusinesses
operateand
Access to a large and diverse audience. A cost-effective way
communicate
withcustomers.
Direct engage to customers Brand reputation management
raghugaddam.com
BenefitsonBusiness
Improved engagement
andloyalty
Increasedbrand
awareness
Targeted
advertising
By regularly posting
engaging content and
interacting with
This targeted approach
helps to ensure that
advertising efforts are
reaching the right
By responding to
comments and
messages in a timely
and helpful manner,
businesses can
followers, businesses
can establish people and can result in
higher conversion rates
and a better return on
investment.
themselves as thought
leaders and build a
loyal following.
improve customer
satisfaction and build
brand loyalty.
raghugaddam.com
Conclusion
Social media has become an integral part of
our daily lives, with an increasing number of
users worldwide. The impact of social media on
society and culture is undeniable, and it has
also brought significant benefits to businesses.
By leveraging social media marketing,
businesses can reach a wider audience,
increase brand awareness, and engage with
their customers on a more personal level.
8
raghugaddam.com
THANKYOU
raghugaddam.com

More Related Content

Similar to Social Media Marketing.ppt

social media marketing
social media marketingsocial media marketing
social media marketing
Bhavuk Rastogi
 

Similar to Social Media Marketing.ppt (20)

Beige Green Simple Minimalist Social Media Marketing Project Presentation.pdf
Beige Green Simple Minimalist Social Media Marketing Project Presentation.pdfBeige Green Simple Minimalist Social Media Marketing Project Presentation.pdf
Beige Green Simple Minimalist Social Media Marketing Project Presentation.pdf
 
Leveraging Social Media to Gain Market Shares in Services Marketing
Leveraging Social Media to Gain Market Shares in Services MarketingLeveraging Social Media to Gain Market Shares in Services Marketing
Leveraging Social Media to Gain Market Shares in Services Marketing
 
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...
 
The Impact of Social Media on Modern Marketing Trends and Insights.pdf
The Impact of Social Media on Modern Marketing Trends and Insights.pdfThe Impact of Social Media on Modern Marketing Trends and Insights.pdf
The Impact of Social Media on Modern Marketing Trends and Insights.pdf
 
Impact of Covid 19 Pandemic on Digital Marketing – A Review
Impact of Covid 19 Pandemic on Digital Marketing – A ReviewImpact of Covid 19 Pandemic on Digital Marketing – A Review
Impact of Covid 19 Pandemic on Digital Marketing – A Review
 
Digital Marketing in Bangladesh
 Digital Marketing in Bangladesh Digital Marketing in Bangladesh
Digital Marketing in Bangladesh
 
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoThe definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
 
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoThe definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
 
social media marketing
social media marketingsocial media marketing
social media marketing
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptx
 
SEO & Internet Marketing Services - India - iGlobsyn Technologies
SEO & Internet Marketing Services - India - iGlobsyn TechnologiesSEO & Internet Marketing Services - India - iGlobsyn Technologies
SEO & Internet Marketing Services - India - iGlobsyn Technologies
 
Top social media trends for 2020 with Matt Navarra
Top social media trends for 2020 with Matt NavarraTop social media trends for 2020 with Matt Navarra
Top social media trends for 2020 with Matt Navarra
 
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdf
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdfThe Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdf
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdf
 
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdf
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdfThe Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdf
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdf
 
Marketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media MarketingMarketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media Marketing
 
Top 5 Social Media Trends 2023.pptx
Top 5 Social Media Trends 2023.pptxTop 5 Social Media Trends 2023.pptx
Top 5 Social Media Trends 2023.pptx
 
2008 Marketing & Media Megatrends030609
2008 Marketing & Media Megatrends0306092008 Marketing & Media Megatrends030609
2008 Marketing & Media Megatrends030609
 
The Process of Implementing Social Media Marketing Strategies
The Process of Implementing Social Media Marketing StrategiesThe Process of Implementing Social Media Marketing Strategies
The Process of Implementing Social Media Marketing Strategies
 
The Evolution of Marketing Transforming Business with a Social Media Advertis...
The Evolution of Marketing Transforming Business with a Social Media Advertis...The Evolution of Marketing Transforming Business with a Social Media Advertis...
The Evolution of Marketing Transforming Business with a Social Media Advertis...
 
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdfSocialTrends2022_Report_en shared by WorldLine Technology.pdf
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
 

More from kiranmaiAmbati1

More from kiranmaiAmbati1 (8)

Social Media Marketing.ppt
Social Media Marketing.pptSocial Media Marketing.ppt
Social Media Marketing.ppt
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Best Microsoft Azure Online Training in Hyderabad
Best Microsoft Azure Online Training in HyderabadBest Microsoft Azure Online Training in Hyderabad
Best Microsoft Azure Online Training in Hyderabad
 
Best Java Full Stack Training Course In Hyderabad
Best Java Full Stack Training Course In HyderabadBest Java Full Stack Training Course In Hyderabad
Best Java Full Stack Training Course In Hyderabad
 
Best Software Testing service in Hyderabad
Best Software Testing service in HyderabadBest Software Testing service in Hyderabad
Best Software Testing service in Hyderabad
 
Best Digital Marketing Branding in Hyderabad
Best Digital Marketing Branding in Hyderabad Best Digital Marketing Branding in Hyderabad
Best Digital Marketing Branding in Hyderabad
 
Best Social Media Marketing Agency
Best Social Media Marketing AgencyBest Social Media Marketing Agency
Best Social Media Marketing Agency
 
No.1 Digital marketing institute in Hyderabad
No.1 Digital marketing institute in Hyderabad No.1 Digital marketing institute in Hyderabad
No.1 Digital marketing institute in Hyderabad
 

Recently uploaded

Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
ssuserdda66b
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Recently uploaded (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 

Social Media Marketing.ppt

  • 2. Introduction SocialMediaMarketing social media marketing is a vital component for businesses looking to build an engaging online presence, as it allows them to connect with their target audience and increase brand awareness. raghugaddam.com 3
  • 3. Overview The current social media landscape. How has impacted businesses? The benefits of social media marketing for businesses. Social Media becomes integral partof our lives It has revolutionized the way businesses operate and communicate with their target audience. With billions of active users across various platforms, social media has created an enormous opportunity for businesses to reach out to their customers and potential customers. 4 raghugaddam.com
  • 4. Theimpactofsocialmedia onsocietyandculture Theincreasingnumberof socialmediausersworldwide The number of social media users worldwide has been steadily increasing over the past few years. In 2022, it is estimated that there are 4.8 billion active social media users globally, which represents approximately 60% of the world's population. It has led to the democratization of information and has given a voice to people who were previously marginalized. However, it has also been criticized for promoting unhealthy comparisons and unrealistic expectations. raghugaddam.com
  • 5. ImpactonBusiness Socialmediahas transformedthe waybusinesses operateand Access to a large and diverse audience. A cost-effective way communicate withcustomers. Direct engage to customers Brand reputation management raghugaddam.com
  • 6. BenefitsonBusiness Improved engagement andloyalty Increasedbrand awareness Targeted advertising By regularly posting engaging content and interacting with This targeted approach helps to ensure that advertising efforts are reaching the right By responding to comments and messages in a timely and helpful manner, businesses can followers, businesses can establish people and can result in higher conversion rates and a better return on investment. themselves as thought leaders and build a loyal following. improve customer satisfaction and build brand loyalty. raghugaddam.com
  • 7. Conclusion Social media has become an integral part of our daily lives, with an increasing number of users worldwide. The impact of social media on society and culture is undeniable, and it has also brought significant benefits to businesses. By leveraging social media marketing, businesses can reach a wider audience, increase brand awareness, and engage with their customers on a more personal level. 8 raghugaddam.com