Why listen to a bunch of self-diagnosed experts blathering on from the stage? Moderators Sean McDonald of Pricewaterhouse Coopers and Sam Decker of Mass Relevance were having none of that at their SXSW session. They dressed themselves up in the finest double knit polyester a man could find, and strode out into the SXSW sunlight as the epitomes of 1970s game show hosts. They turned the audience into the experts and then turned them loose, striving to answer the questions posed by others and vying for bragging rights, the grand prize crown, and a crisp $100 bill. Here are the best-liked questions from their rollicking session.