Nicola Ray - Is the Future Social for B2B Marketers?

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Nicola Ray - Is the Future Social for B2B Marketers?

  1. 1. B2BMARKETERS: THE FUTURE IS SOCIAL ON THE EDGE: BRISTOL #EdgeBristol @N1colaRay @modmedialtd
  2. 2. TRENDS STRATEGY ENGAGEMENT MEASURING OUTLINE
  3. 3. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS Source: Search Engine Journal
  4. 4. Source: Useful Social Media, 2014. Taken from Econsultancy Social Media Compendium, 2014 B2B USES FOR SOCIAL MEDIA COMMS MARKETING CUSTOMERSERVICE REPUTATIONMONITORING CRISISRESPONSE PRODUCTDEVELOPMENT EMPLOYEEENGAGEMENT MARKETRESEARCH SOCIALCOMMERCE
  5. 5. Source: B2B Marketing Magazine, Social Media Benchmark, 2013 STRATEGIC REASONS FOR USING SOCIAL MEDIA 10% NURTURING LEADS 36% GENERATING LEADS 48% THOUGHT LEADERSHIP 54% BUILDING BRAND PRESENCE
  6. 6. Source: B2B Marketing Magazine, Social Media Benchmark, 2013 TACTICAL REASONS FOR USING SOCIAL MEDIA R&D RECRUITMENT CROSS SELL / UP SELL DRIVING WEBSITE TRAFFIC NEW PRODUCT LAUNCH CUSTOMER SERVICE DRIVING DIRECT SALES CUSTOMER INSIGHT CUSTOMER LOYALTY 13% 14% 15% 16% 16% 55% 6% 1% 6%
  7. 7. - MORE THAN 60% OF MARKETERS WHO SPEND 6-10 HOURS A WEEK ON SOCIAL MEDIA MARKETING SAY IT HELPS THEM GENERATE LEADS. Source: Social Media Examiner, May 2013
  8. 8. B2B BUYERS USE SOCIAL MEDIA TO RESEARCH, VALIDATE AUTHENTICITY AND THEN ENGAGE. Source: Buyersphere, 2013 ENGAGE
  9. 9. SOCIAL MEDIA NEEDS A CLEARLY DEFINED STRATEGY FOR SUCCESS
  10. 10. LISTEN ENGAGE REVIEW INSIGHT
  11. 11. WHEN PEOPLE TALK, LISTEN COMPLETELY. MOST PEOPLE NEVER LISTEN. ERNEST HEMINGWAY
  12. 12. -RT -JOB -CAREERS OR #BIGDATA OR #DATASCIENCE OR #HIT OR TELECOM OR “BIG DATA” SINCE:2014-01-01 GEOCODE:51.452468, -2.599115,500KM
  13. 13. $2MPIPELINE THREE WEEKS
  14. 14. WORKING THE GROUP
  15. 15. DETERMINE THE METRICS
  16. 16. LEADS MQL SAL SQL OPP SALE
  17. 17. Source: ExactTarget, January 2014 AGREE IS AGREE WILL DON'T AGREE SOCIAL MEDIA MARKETING IS PRODUCING ROI: 34% AGREE SOCIAL MEDIA MARKETING WILL EVENTUALLY PRODUCE ROI: 52% AGREE
  18. 18. CLEARLY DEFINED THE SECRET: STRATEGY
  19. 19. IS THE FUTURE SOCIAL FOR B2B MARKETERS
  20. 20. QUESTIONS NICOLA RAY | MODERN MEDIA nicola.ray@modern-media.co.uk @modmedialtd 0117 289 7000

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