Unilever- Aiming at betterment

1. About Unilever

2.  Anglo–Dutch multinational consumer goods company
 Co-headquartered in London, England and Rotterdam, The
Netherlands
 World's third-largest consumer goods
INTRODUCTION

3. vision
● create a better future every day.
● help people feel good, look good
and get more out of life with
brands and services that are good
for them and good for others.

4. Unilever is one of the world’s leading
suppliers of fast-moving consumer
goods. We aim to provide people the
world over with products that are
good for them and good for others.
Creating a better future every day

5.  1890s, William Hesketh Lever
 1900s (soap and margarine)
 1910s (trade associations)
 1920s (Unilever is created.)
 1930s (Diversity)
 1940s (business continues to expand further into the foods market)
 1950s (European Economic Community)
 1960s (developing new products and entering new markets)
 1980s (world's biggest companies)
 1990s (business expands into Central and Eastern Europe)
 21st century (Path to Growth)
HISTORY

6. Unilever was formed in 1930 from two
companies: Margarine Unie and Lever
Brothers.
Legal structure and governance
Margarine Unie
(Netherlands)
Lever Brothers
(UK)
● It was a full business merger, operating
as a single business entity.
● Two separate legal parent companies
have been maintained:
o Unilever NV (Netherlands) and
Unilever PLC (UK).
● This works through an equalisation
agreement and other contracts between
the two companies.

7. Categories,
Brands and Regions

8. Unilever’s portfolio of
categories
Leading category
positions
Ice Cream &
Beverages
Personal Care
Homecare
Savoury,
Dressings
& Spreads
Strong category positions

9. Top 25 brands =
almost 75% of Unilever’s
sales*.
* As at end 2009
Big global brands

10. Unilever manages a number of
partnerships globally.
Customer partnerships

11.  The current Unilever corporate logo
was introduced in 2004 and was
designed by the brand consultancy
Wolff Olins.
 composed of 25 icons woven
together to create a U shape, with
each icon representing one of the
company's sub-brands or its
corporate values.
 trade marks are either owned or
used under licence by the Unilever
Group.
Trade mark

13. • Unilever manages more than
25,000 patents and designs,
which are critical assets for the
company.
• Every year, Unilever files
hundreds of new patents.
PATENT

14.  The global patent team is located across seven
sites, each paired at or near a primary R&D
facility. These offices are in the UK, the
Netherlands, the US, India and—as of 2010—
their first office in Shanghai, China.
 The offices are staffed by close to 100 patent
attorneys and administrators worldwide.
CONT……

15.  Unilever obtains patent protection for the invention in a number of
countries.
 Unilever does not directly exploit the technology itself, but
concludes substantial licensing deals under the patents before
selling the patents.
 The fact that the patents were licensed by Unilever to third parties
made it relatively easy to identify the monetary benefit obtained by
the patentee from the patents, as opposed to the invention.
CONT……

16. Shanks employed by Unilever invented an
electrochemical device which had particular
application for testing levels of glucose in blood
samples, and was therefore useful in the treatment of
diabetes.
EXAMPLE

17. • All companies collect and make use of information about
their competitors.
• They take a close interest in the products, policies and even
various processes of rival companies.
• The two big companies proctor & Gamble and unilever have
also gone at it in a big way using corporate espionage.
• Scandal explode in 2001.
TRADE SECRETS

18. • UNILEVER has hired an agency to review the
internet to find the infringing uses of its marks
POPSICLE©, CREAMISCLE© and FUDGISCLE© and
Pillsbury has a registration for BAKE-OFF© and will
not allow other baking contests to use the name.
INFRINGEMENT

19. UNILEVER IN PAKISTAN

20. • The Unilever Pakistan Limited (UPL), formerly
Lever Brothers Pakistan Limited was established
in Pakistan in 1948.
• The town of Rahim Yar Khan was the site chosen
for setting up a vegetable oil factory. Unilever
Pakistan is the largest fast-moving consumer
goods (FMCG) company in Pakistan, as well as
one of the largest multinationals operating in the
country.
• Now operating six factories at different locations
around the country.
• The Unilever's head office was shifted
to Karachi from the Rahim Yar Khan site in the
mid 1960s.

21. • Brands
• Food
• Personal care
• Clear - Anti-dandruff shampoo range.
• Close Up - Toothpaste
• Fair & Lovely - Fairness products.
• Lifebuoy shampoo
• Lifebuoy soap - Soap & handwash range.
• Lux - Soap, hand & bodywash.
• Pond's - Talcs & beauty creams.
• Rexona - Deos and Anti-perspirants.
• Sunsilk - Shampoo range.
• Home care
• Comfort - fabric softeners
• Rin - detergent
• Surf Excel - detergent and gentle wash.

22. • Unilever maintains production facilities in 88 countries and sells its products in
an additional 70. About 47 percent of revenues originate in Europe, 21 percent
in North America, 14 percent in the Asia-Pacific region, 12 percent in Latin
America, and six percent in Africa and the Middle East.
• n September 1, 1996, the three-person special committee that had run
Unilever since its formation in 1929 was replaced by a seven-member
executive committee composed of the chairmen of Unilever N.V. and Unilever
PLC and five high-ranking Unilever executives. At the same time the company
did away with a complex two-tiered management structure that included both
worldwide product management groups and regional management groups. In
their place was created a single team of 14 business presidents, with each
president responsible for a portion of the European operations (e.g., the food
and beverage Europe group), a portion of the North American operations (e.g.,
the home and personal care North America group), or a region of the rest of
the world (Africa, Latin America, etc.).

23. • As was typical of the time, this streamlining was aimed at improving decision-
making by pushing authority down to a lower level. Along with this major
reorganization came a change in the chairmanships, with Niall FitzGerald
replacing Michael Perry as U.K. cochairman; an Irishman, FitzGerald became
the first non-English, non-Dutch to serve as cochairman, and he also reached
the post despite having been in charge of Unilever's detergent operations
during the Persil Power debacle. Continuing on the Dutch side was Morris
Tabaksblat, who had replaced Maljers as Dutch cochairman in 1994.
• The whirlwind events of the late 1990s seemed destined to position the
company as one of the most formidable global consumer products companies
of the 21st century