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Unilever
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- 2. UNILEVER Group Members Siam UzzamanKhan Sristy Merycelyn Gomes Najia Murshed Rahat Hawlader Mimu
- 3. INDEX NO CONTENTS 01 Introduction 02SWOT Analysis 03 BCG Matrix 04 Five Competitive Forces 05 Different Strategy Level 06 Organizational Structure 07 Match Strenghts to Opportunities 08 Correct weakness and guard against threats 09 Recommending Strategy 10 Conclusion
- 4. UNILEVER Multinational company– headquarter London , England Two divisions – Foods and Home & Personal Care Third largest company Competitors – Nestle , Procter and Gamble
- 5. SWOT Analysis One ofthe things that we know about SWOT analysis is that it stands for strengths, weaknesses, opportunities and threats. This is a type of analysis or research that a company will study to learn about another company. They do the research because they want to learn about a competitor.
- 6. Strenghts of Unilever Recognize as a Global Company Strong brand portfolio Economies of scale Research and development Excellent management and human element
- 7. Weekness of Unilever No direct connecting with customers Inefficient management of brands Reduced spending for R & D Fall in revenues
- 8. Opportunities of Unilever Economic crisis Increasing need for healthy products Developing markets Personal care segments
- 9. Threats of Unilever Strong competition Increasing strong brands Tougher business climate Complex organizational structure
- 10. BCG matrix ofUNILEVER Unilever is officially the world’s third largest consumer goods company
- 11. Five Competitive Forces Threats of new entrants : low Threats of substitute : moderate to high Bargaining power of suppliers : medium Bargaining power of buyers : moderate to high Current rivalry : medium
- 12. Different Strategy Level Unilevercompany is using to corporate level strategy for market their product . There are three types of corporate level strategy Growth - concentration , vertical integration ,horizontal integration Stability Renewal Strategy – retrenchment , turnaround
- 13. Organizational Structure Unilever hasthe mechanistic structure organization . Low decision participation Simple integrating mechanism Centralization Standardization Much written communication
- 14. Match Strenghts toOpportunities Consumers are more aware today and prefer healthy products, so it is a good opportunity for Unilever to introduce healthy and safe products under its brand name to increase its market share and knock out its competitors. Unilever is an innovative company and investing a huge sum on research and development of new products and brands , whither the consumers needs is healthy product so Unilever should use this strategy to gain more profit .
- 15. Correct Weakness If Unilevercan set up a good management of brands then this weakness can be solved and this will help to gain more profit and also if it can reduce the amount of R&D then it will have the chance to introduction of the new products.
- 16. Guard against Threats Toreduce threats Uniliver should maintain their good relationship with buyers and suppliers. Their product price should not be more than peoples demand. product price should be reasonable and they should maintain their good relationship with the customers.
- 17. Recommending Strategy Itwould be difficult for new companies to enter the market, but if Unilever Company can represent any new brand products customer will definitely buy their products for their fame. They should create a unique and distinctive products for the customers, so they should follow Differentiation strategy which is the type of competitive strategy. They should use some e-Techniques, in this techniques there are three types of strategy like- Cost leadership strategy , Differentiation , Focus.
- 18. Conclusion A valuecreating company Globally successful company Creating branch for specific countries and regions Production and distribution is expanding rapidly