Unilever presentation


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Unilever presentation

  2. 2. NO CONTENT SLIDE 01 Introduction Slide 1 02 Major Competitors Slide 2 03 Products Slide 3 04 Product Service Slide 4 05 Capital Slide 5 06 Employees Slide 6 07 Departments in Unilever Slide 7 08 Unilever Markets Advantage Slide 8 09 Unilever Markets Disadvantage Slide 9 10 Unilever Vision Slide 10 11 Conclusion Slide 11 12 References Slide 12
  3. 3. Unilever is an Anglo–Dutch multinational consumer goods company headquartered in London, England. Its products include food, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company as measured by 2012 revenue, after Procter & Gamble and Nestlé.[6] One of the oldest multinational companies, its products are available in 190 countries worldwide. Introduction : 1 http://en.wikipedia.org/wiki/Unilever
  4. 4. Unilever's largest international competitors are Nestlé and Procter & Gamble.[48] It also faces competition in local markets or specific product ranges from numerous companies, including Beiersdorf, ConAgra, Danone, Henkel, Mars, Pepsico, Reckitt Benckiser and S. C. Johnson & Son. Major Competitors : 2 http://en.wikipedia.org/wiki/Unilever
  5. 5. 3 Products: Unilever owns more than 400 brands as a result of acquisitions, however Unilever, the company focuses on what are called the “billion- dollar brands”, 13 brands, each of which achieve annual sales in excess of €1 billion. Unilever’s top 25 brands account for more than 70% of sales. The brands fall almost entirely into two categories: Food and Beverages and Home and Persona Care. Unilever Bangladesh Brands : Wheel, Lux, Lifeboy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Axe, Dove, & Vaseline. At present over 90% of Bangladesh's households use one or more of Unilever products. http://en.wikipedia.org/wiki/Unilever
  6. 6. 4 Touching 2 billion people everyday BIG GLOBAL BRANDS http://en.wikipedia.org/wiki/Unilever
  7. 7. Capital : 1.Revenue : €51.32 billion (2012) 2.Operating income : €6.989 billion (2012) 3.Net income : €4.480 billion (2012) 4.Total assets : €46.16 billion (2012) 5.Total equity : €15.15 billion (2012) 5 http://en.wikipedia.org/wiki/Unilever
  8. 8. Employees : Unilever products are sold in more than 190 countries and at the end of 2012 employed 173,000 people . Unilever Bangladesh provides employment to over 10,000 people directly and indirectly through the suppliers, distributors and service providers. 99.8% of its employees are locals with a large number of local UBL employees now working abroad in other Unilever companies as expatriates. 6 http://en.wikipedia.org/wiki/Unilever
  9. 9. => Research and development => Information technology => Human Resource => Supply Chain => Marketing => Customer development => Business to Business => Finance Department 7 Departments in Unilever : http://en.wikipedia.org/wiki/Unilever
  10. 10. Unilever Markets Advantage : Strong Brand Image Efficient Manufacturing EServices and Technology Efficient Human Resources Faster Tooth Whitener Superior Sales Team Easy to carry 8 http://en.wikipedia.org/wiki/Unilever
  11. 11. Unilever Markets Disadvantage : Reliance on outside raw materials So many substitutes available in the market Lack of control in the market. Lack of informational reliability, since the market is too large High Prices Lack of Flexibility Compared to local Competitors Supply not meeting demands 9 http://en.wikipedia.org/wiki/Unilever
  12. 12. Unilever Vision : ● Unilever work to create a better future every day. ● Unilever help people feel good, look good and get more out of life with brands and services that are good for them and good for others. ● Unilever will inspire people to take small everyday actions that can add up to a big difference for the world. ● Unilever will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact. 10http://en.wikipedia.org/wiki/Unilever
  13. 13. Conclusion : By our analysis we have found that, UNILEVER is globally successful company. They create brands for specific countries and regions. Products for example, found in south Americas will not be found in south Asian countries. Since difference in culture exists worldwide, the creation and supply of brands have to be taken seriously. UNILEVER Bangladesh is the market leader in home and personal care products. The UNILEVER products are able to gain customer satisfaction and trust. Their production and distribution is expanding rapidly. Unilever is starting to consider how they make Unilever’s corporate commitments and activities more visible and relevant to their consumer. 11http://en.wikipedia.org/wiki/Unilever
  14. 14. References : http://www.unilever.com.bd/aboutus/introductiontounile verbangladesh/ www.unilever.com/ http://en.wikipedia.org/wiki/Unilever 12