Unilever Pakistan Limited (UPL) was established in 1948 in Rahim Yar Khan, Pakistan as a vegetable oil factory. It is now the largest fast-moving consumer goods company in Pakistan and one of the largest multinationals operating in the country, with six factories located around Pakistan. UPL aims for sustainable growth through its Unilever Sustainable Living Plan, which has goals of improving health and wellbeing for over a billion people, halving environmental impact of products, and sourcing agricultural raw materials sustainably. UPL markets brands across personal care, home care, and food/beverages in Pakistan.

1. Introduction of unilever Pakistan limited (UPL):
The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan Limited was established
in Pakistan in 1948. The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory.
Unilever Pakistan is the largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one of
the largest multinationals operating in the country. Now operating six factories at different locations around the
country. The Unilever's head office was shifted to Karachi from the Rahim Yar Khan site in the mid 1960s.
Unilever is the largest FMCG, industry in Pakistan as well as one of the largest multinationals operating in
Pakistan. Unilever is the one of the largest leading suppliers of fast moving good.
Type: public
Traded as: KSE ULEVER Delisted in 2013
Industry: fast moving company goods
Founded: 1948
Headquarters: Karachi Pakistan
Key people: Sheikh Mansoor Ali (G.M Operations)
Products: home and personal care, food and beverages
Revenue: ₨69976 million (US$670 million) (2015)
Net income: ₨7766 million (US$74 million) (2015)
Parent: Unilever Plc (70.4%)
Website: unilever Pakistan
Brands:
1. Personal care:
 Closeup
 Lifebuoy
 Dove
 Lux
 Pepsodent
 Pond’s
 Sunsilk
 Clear
 Fair & lovely
 Sunlight
 Toni & guy hair meet wardrobe
2. Home care:
 Comfort

2.  Domex
 Rin
 Surfexcel
 Vim
3. Food and drinks:
 Blue band
 Supreme
 Magnum
 Cornatto
 Kanorr
 Fruttare
 Lipton
 Paddlepop
 Share happy
 Glaxose-D
 Pearl dust
 Rafhan
A sustainable business plan:
They want their business to grow but they recognise that growth at the expense of people or the environment is
both unacceptable and commercially unsustainable. Sustainable growth is the only acceptable model for their
business.
Our Unilever Sustainable Living Plan (USLP) is central to their business model. It sets out how they will
decouple their growth from environmental impact, while at the same time increasing their positive social
impact.
USLP has three big goals:
 Help more than a billion people to improve their health and wellbeing.
 Halve the environmental footprint of our products.
 Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our
value chain.
Logo
Unilever is committed to making sustainable living commonplace and logo is a visual expression of that
commitment. Each icon has a rich meaning at its core, and represents some aspect of effort to make sustainable
living commonplace.

3. Globalization:
Globalization has changed the way of doing businesses. Unilever is increasing its efforts to build on its
long-established local roots in developing regions. It has a strong competitive advantage over its competitors
with a single or few sanctuaries. Unilever manages a number of partnerships globally. Since it was founded, it
established a new business in several countries, such as the united kingdom, Germany, Spain, USA, Argentina,
turkey, Netherlands, Canada, china, south Africa, Italy, Sweden, brazil, Russia and the Czech republic. Unilever
has launched about 900 brands.
Conclusion:
Unilever’s mission is to improve the quality of life for communities through the provision of hygiene,
sanitation, access to clean drinking water and basic nutrition and by enhancing self-esteem.