"Make me a viral" is often the cry of clients looking for magic-bullet marketing. But can you actually 'make' a viral? And how do videos end up going vioral? This presentation looks at some of the great viral successes.

1. 1 Make Me A Viral! Viral Video & YouTube Ciarán Norris, Head of Social Media: Mindshare

2. 2 Mindshare SocialMedia8: ViralTracker

4. Why do we care?

5. Planning

6. Viral examples

7. YouTube tips3

8. What is viral marketing? Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Wikipedia 4

9. WTF?! Cool sh*t that people like to share. Ciarán Norris 5

10. Why do we care? Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Ethan Jarlewski: Douglas Coupland, JPod 6

11. Why do we care? 7

12. First things first… 8

13. First things first… YOU CAN’T MAKE A VIRAL 9

14. First things first… People Objectives Strategy Technologies Forrester Methodology 10

16. Publish or maintain blog

17. Upload video to sites like YouTube

18. Comment on blogs

21. Watch peer-generated video

23. First things first… 12

24. The 2 Greatest Virals Of All Time? 10/27/2009 Sample Footer Text Here 13 No. Not the text. This bit.

25. The 2 Greatest Virals Of All Time? 14 Right here. Jurvetson on flickr

27. Ones that are unbelievable

28. Ones that pose a question

29. Ones that are informative

30. Ones that piggyback15

31. Ones that are funny… 16

32. 17 Sales uplift: 650% in 18 months

33. Ones that are unbelievable… 18

34. Ones that are unbelievable… 19

35. Ones that pose a question… 20

36. Ones that pose a question… 21 Re, re, rewind...

37. Ones that are informative… 22

38. Ones that are informative… 23

39. Ones that piggy-back… 24

40. Ones that are piggy-back… 25 More popular than the original

42. Thumbnail – put it in the middle

43. Comments – let them roll

44. Referrers – refer them26

45. Conclusion It’s the creative, stupid! 27

46. 28 Ciarán Norris Head of Social Media, Mindshare ciaran.norris@mindshareworld.com @ciaranj psd on flickr