What can social media do for you?

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Created as an introduction to using social media to build your personal brand. For HYPE and the Cincinnati USA Regional Chamber, 12/08. More details here: http://budurl.com/HYPE08

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  • I’m honing in on personal brands and social media as I’ve helped build my own brand using social media. And who better to use as an example of a personal brand than Cincinnati’s own Bootsy Collins? He’s original, he’s interesting, it’s Friday and he’s even a client of Jackie’s.
  • What can social media do for you?

    1. HYPE │ Building your Online Buzz 12.05.08│Kevin Dugan, FRCH Design Worldwide What Can Social Media Do For You?
    2. <ul><li>Google Changes Everything </li></ul><ul><li>The Brand Called You </li></ul><ul><li>How-To in 3 Steps </li></ul>
    3. Google Changes Everything
    4.  
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    6. Resume vs. Google Out of context Context Increasing in relevance Quickly outdated First moment of truth/ make or break First impression/ interview reinforces 24/7 10 seconds of attention ALL of your online activity Carefully selected professional highlights
    7. Professional vs. Personal <ul><li>If it’s online, it’s on Google. </li></ul>
    8.  
    9. Distribution vs. Destination <ul><li>Multiple content streams </li></ul><ul><li>Decentralized </li></ul><ul><li>Easily shared </li></ul><ul><li>Good content is contagious </li></ul>
    10.  
    11.  
    12.  
    13.  
    14. mybarackobama.com 75% of Obama’s online community lives “off site”* *via www.slideshare.net/saydowin/obama-social
    15. How-To in Three Steps
    16.  
    17.  
    18. The Steps <ul><li>listen. it all starts with Google </li></ul><ul><li>define. map out the niches relevant to you and your interests </li></ul><ul><li>participate. generate content, comment, communicate </li></ul><ul><li>the end result of your efforts is conversation </li></ul>
    19. What’s your passion?
    20. New rules for new tools
    21. <ul><li>Experiment </li></ul>
    22.  
    23. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” — Charles Darwin
    24. Now Let’s Get Funky!
    25. Find me online. Start here: prblog.typepad.com
    26. Image Credits <ul><li>Slide 1: Bootsy-7913 http://www.flickr.com/photos/voss/2660877746/ </li></ul><ul><li>Slide 4: alvena business card http://www.flickr.com/photos/kpucu/849939121/ </li></ul><ul><li>Slide 14: Obama Social http://www.slideshare.net/saydowin/obama-social </li></ul><ul><li>Slide 15: PICT1776 1024x767 http://www.flickr.com/photos/chtit-troll/2082974014/ </li></ul><ul><li>Slide 16: Web 2.0 Collage logos http://www.flickr.com/photos/9119028@N05/591163479/ </li></ul><ul><li>Slide 17: FWOOM http://www.flickr.com/photos/josephrobertson/127758523/ </li></ul><ul><li>Slide 20: Simmy is iTrapped http://www.flickr.com/photos/stillframe/802270297/ </li></ul><ul><li>Slide 21: The Joys Of Scientific Experimentation http://www.flickr.com/photos/spike55151/444102319 </li></ul><ul><li>Slide 22: Moral Ambiguity http://www.flickr.com/photos/thomashawk/197863357/ </li></ul><ul><li>Slide 24: Bonnaroo 2007-Bootsy Collins http://www.flickr.com/photos/tekalpha/572008014/ </li></ul>

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