NewsJacking Tactics & Social Media Crisis Management | imfnd
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The secret of crisis management
is not good vs. bad, it’s preventing
the bad from getting worse.
Crisis Management concept
”Co-author of the best-selling book Get To The Point – Andy Gilman
Why it matters?
• High probability of reach more than (x) million/s.
Egypt online population reached 48 million users.
• keep your reputation safe.
• Retain your customers’ loyalty.
When is it a crisis?
• When it affect your name negatively and goes out of
• When the negative feedback get high buzz.
• If your brand involved in [Sports - Sexual - Political –
• If influencers involved.
How to monitor
• Select the suitable listening tools.
• Create keywords groups [Brand, products, services,
• Update your team and set a suitable way of
communication to connect online and offline customer
service to be updated.
• Be transparent and set a severity level.
The first report is the most important one and it should
• The main message with a overall view about the buzz.
• Social networks’ Trends.
• Total number of buzz with sentiment analysis.
• Influencers, blogs, and media.
Each crisis is predictable even if they told you that we find Aliens in
the street. [How many movies that you watched and includes Aliens]
When you are going to set the digital strategy you should have a
Crisis management team in place and set the expected crisis, a crisis
response plan, tactics to use to defend your reputation online.
It will be a crisis if your brand didn’t respond within 15 minutes.
And Remember… You Will Never Please Everybody
Tips to be considered