vbcbb

1. Artist representation
Who they are?
An English electronic music production duo.
Met in university, both shared the same values and beliefs and were interested in
the electro music world and they were very much see as ‘of this subject as they
had such a strong desire for it.
Gender
both male
Age
23, 24
Ethnicity
White british
Values and beliefs
Their values are similar to what they believe in and their attitudes as values are
long lasting beliefs about what is important to an individual. Their beliefs are
equality and human rights. They are very down to earth lads who care about the
welfare and safety of others.
What do they believe in/What are their attitudes?
Inclusive, political, activists, environmentalists, believe music heals, they believe
in doing things for other people/needs of other people, not being a attention
seeking artists. They believe in equality and human rights.
How are you planning to encode meaning (Stuart Hall) through- mise en scene
and song choice:
The audience for this artist duo are active as they actively engage with the music
and messages being portrayed to them. They respond to and interpret the media
text in different ways.
Representation theory
How have you challenged/reinforced stereotypes of gender, age, ethnicity and
class?

2. Audience appeal
How/why do they appeal to your target demographic? (McQuail uses &
gratifications)
what shared identity/ values do they have with your target audience?
<iframe
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genre audience/videos</a> </strong> from <strong><a
href="//www.slideshare.net/Libbycoates"
target="_blank">Libbycoates</a></strong> </div>