1. 3. What kind of media institution might distribute your media product
and why?
If this film was to be released I reckon it would be more of a TV movie than
any of the others. The reason being is that compared to Hollywood the plotline
isn’t as big as most Hollywood films. The plotline is pretty straightforward and
requires only a small cast.
The release of the movie could result in having a bigger audience for the
overall channel. If received well the audience would assume that stuff on this
scale is quite a regular thing for the channel to air, so there may be more that
intrigue the audience.
Titles released in the form of TV movies have achieved quite a success, films
like ‘Prime Suspect’ have ended up creating seven films, which of course
brings in a high TV audience for the airing channel. This popularity can result
in the expanding of a franchise and the target audience of particular channels.
The most watched films on the TV are those of a thriller, however these a
major big budget Hollywood pictures which of course will have a large
audience already from the cinema releases. With the popularity of these films
being in a high range, the audience will assume whatever is on this channel
will be a regular film, which could bring a large audience to a well advertised
production of a TV movie. The top 4 most popular films have all been aired
on ITV, and ITV to this date has a high and respectful reputation making it one
of the most popular channels among national television.
With this film being a thriller and it being one of the most popular genres to air
internationally, I had to make sure that it had predictable conventions of a
thriller to be able to catch an audience of the genre, especially for the chosen
release formant. As explained prior I am aiming for the format release of TV
movie which of course is hard target to reach for as most people would
probably dismiss it.
To achieve the large audience consumption, the right conventions must be
advertised and also used through out the film. This will help me build an
audience of fans, of the specific genre.
In the production of the opening sequence, several prioritized conventions
where taken place, setting the scene perfectly for a thriller. Low lightning was
used which emphasizes a dark atmosphere to its surroundings, creating this
eerie tension that straight away is assumed to be what it is and that of course
is a thriller.
To get this assumption, evilness must be present to the audience for them to
realize what the setting of this film is going to be. Accompanying this lighting
is also the colour of the film. I wanted to achieve this grimy, and ill looking

2. tone, which relates to the character being shown. To successfully pull this off I
used a blue suppressor located in the ‘Final Cut Express HD’ filters. This was
good so far but it needed an extra addition, as it was just a bit off to what I
wanted. I added a sepia effect with just a small mix, allowing it to be present
but not so much. With this look now the audience can now assume what
genre this is going to be, capturing fans of the thriller.
As established before, conventions have to be met, especially for the
advertisement of the film as if given the wrong impression the film could
disappoint many of those that came for the false advertisement resulting in
bad press for the film.
Lightning and colour weren’t they only thing that had to be prioritized in
enabling a captured audience. Props, costume and setting where a major part
as well. The right image had to be portrayed well especially with the props as
they build the character and setting of the room. Several props where
specifically important as it helps foretell as to what’s going to happen further
on, or provide an understanding that this character is up to something.
A large map was placed on the wall with string leading off in different
directions, revealing photos of victims. This gives the impression that the
character is of course some who stalks chosen victims. Scissors are also
placed around the room, some broken, showing that this character is deluded
by this plan of his, making it his only focus in life as, he has nothing else.
This has begun to set the idea of who the character is and making the final
decision of him being the antagonist. The character is also shown to be of a
twisted side, which is quite a popular choice of antagonist among fans of the
psychological thriller. With this character being advertised in the first opening
scene, this captures the audience well and intrigues them to see what’s going
to follow.
With these conventions being met a large target audience can be achieved,
aiming high in rating’s for the channel and TV movie, as it will be well
advertised to the fans of this genre flaring the conventions in advertisement
and the opening sequence keeping them hooked and interest loosing the risk
of them changing channel or get bored easily.