1. Conventions:
 Primary voice-over along with snippets from the film
 Film’s tagline said.
 Some sound effects perhaps not directly from the film.
 Information at the end, (release date).
 Stars of the film, (if known).
 Director, (if known).

2.  The purpose of a radio trailer, like any ancillary product is to encourage the
audience to see the film.
 Unlike a poster of television trailer, the radio trailer is conveyed entirely through
audio it is therefore more difficult to put across the subject of the film.
 The nature of a radio trailer means that the audience will be from a different,
usually older demographic.
 Radio trailers do broaden the marketing but perhaps not as much as an online or
television product.
 It would perhaps be more effective to have the trailer feature on a popular
podcast directed more towards our audience.

3.  We want our trailer to fit with these conventions
in order for it to be familiar with the audience.
 Independent drama films do not usually have
radio trailers to go with them and so creating
one to fit our film could be problematic.
 We should ensure to create a tone that fits the
film.
 We need to ensure that no dialogue from the
film would be inappropriate for a wide audience.