This is a first draft of an idea for a motivations visualization tool. It's part of The Goodmachine Project. More to come.

1. BETA
UNBOXING
the
WORLDof
MOTIVES
What motivates us in the future as employees,
citizens and consumers?
B Y M I I K K A L E I N O N E N

2. This is the
WORLD
of human
MOTIVES.

3. It can be
devided
in two.

4. IMMATERIAL
MOTIVES
MATERIAL
MOTIVES

5. For example:
Maslow's Hierarchy of Needs
Self-actualization
Esteem
Love and belonging
Safety needs
Physiological needs

6. IMMATERIAL
MATERIAL

7. Defining
Qualities?

8. Scarcity

9. Abundance
Scarcity

10. Are raw materials
a limited resource?

11. Are ideas a limited
resource?
Are raw materials
a limited resource?

12. Business models for
1920's

13. Business models for
2020's
Business models for
1920's

14. Fundaments of Scarcity Strategy:

15. Fundaments of Scarcity Strategy:
1 Gather

16. Fundaments of Scarcity Strategy:
2 Protect

17. Fundaments of Scarcity Strategy:
3 Repeat

18. Fundaments of Abundance Strategy:
1 Trust

19. Fundaments of Abundance Strategy:
2 Share

20. Fundaments of Abundance Strategy:
3 Combine

21. How can
companies learn
to work in the
contradiction of
abundance and
scarcity?

22. MOTIVE
PROFILING
in the world of
ABUNDANCE
AND
SCARCITY

24. People People
want to want to
protect create
what is new.
valuable.

25. People are motivated on three levels:

26. People are motivated on three levels:
Me

27. People are motivated on three levels:
Me and
my group
Me

28. People are motivated on three levels:
Me and
the world
Me and
my group
Me

29. Me and
the world
Me and
my group
Me
Maintaining Creating

30. FOR EXAMPLE:
Me and Environmental Revolutionary
Thinking Creativity
the world
Me and
my group Well-being Status
Me Health Wealth
Maintaining Creating

31. MOTIVE
PROFILE Some examples
Me and
the world
Me and
my group
Me
Maintaining Creating

32. MOTIVE
PROFILE Someone with a sudden illness
Me and
the world
Me and
my group
Me
Maintaining Creating

33. MOTIVE
PROFILE Successful startup
Me and
the world
Me and
my group
Me
Maintaining Creating

34. MOTIVE
PROFILE Someone with financial problems
Me and
the world
Me and
my group
Me
Maintaining Creating

35. MOTIVE
PROFILE Bonus rewarding plans
Me and
the world
Me and
my group
Me
Maintaining Creating

36. MOTIVE
PROFILE
Me and How can
the world
companies
use motive
Me and profiling?
my group
Me
Maintaining Creating

37. MOTIVE FOR EXAMPLE:
PROFILE
Me and
the world
True creativity lives here.
Me and To tap into this resource
my group companies have to learn to
motive their personnel
the right way.
Me
Maintaining Creating

38. MOTIVE
PROFILE Company strategy profiling
Me and
the world
Me and
my group
Me
Maintaining Creating

39. MOTIVE
PROFILE Company strategy profiling
Management view:
"This is how we think our
strategy motivates our people."
Me and
the world
Me and
my group
Me
Maintaining Creating

40. MOTIVE
PROFILE Company strategy profiling
Management view:
"This is how we think our
strategy motivates our people."
Me and
the world
Employee view:
"This is how the strategy
Me and motivates us."
my group
Me
Maintaining Creating

41. MOTIVE
PROFILE Recruiting
Me and
the world
Me and
my group
Me
Maintaining Creating

42. MOTIVE
PROFILE Recruiting
Me and
the world
Me and
my group
Desired
Me profile.
Maintaining Creating

43. MOTIVE
PROFILE Recruiting
Me and Applicant
the world profile.
Me and
my group
Desired
Me profile.
Maintaining Creating

44. MOTIVE
PROFILE Company creativity mapping
Me and
the world
Me and
my group
Me
Maintaining Creating

45. MOTIVE FOR EXAMPLE:
PROFILE
Social status lives here.
To sell luxury products you
Me and have to motivate your
the world customers here.
Me and
my group
Me
Maintaining Creating

46. MOTIVE
PROFILE Company social motivator maps
Me and
the world
Goal
Me and
my group
Present
Me
Maintaining Creating

47. Abundance
Scarcity

48. IMMATERIAL
MOTIVES
MATERIAL
MOTIVES

50. PROJECT
GOODMACHINE
B Y M I I K K A L E I N O N E N