1.
FACEBOOK “CHEAT SHEET”
Five Types of Content That UP ENGAGEMENT on Facebook:
The more people interact with your Page, the more your page will show up
on their Facebook homepage. Pull out this “cheat-sheet” whenever you get
stuck staring at your empty status update box.
Here are five types of content that get “likes” and comments every
time:
1. Quotable Quotes: People loooove to like quotes! Motivational,
funny or thought-provoking quotes get users hitting “Like”
every time.
2. Embedded Videos: People love interesting or entertaining videos
that they can play right inside your Page. Remember to link
straight to YouTube to make sure the video shows up as
embedded right in your status update.
3. Easy Questions: want people to leave a comment? Ask a
question. But the question much be fun for your users to answer.
Ask them about themselves OR what they want from YOU.
4. Pictures: A picture is worth a thousand words on FB.
5. FREE Resources: Who doesn’t want to make their life easier?
That’s why its so easy to get “likes” for tools and resources-
people love to discover useful new sites and applications. Be
their guide, and post regular free resources that your users will
love.

2.
Seven Easy Ways to Get Prospects Flocking to Facebook
1. Packaging: put your FB URL on your products and packaging
(more on this verbally)
2. Email Signature
3. Receipts/Invoices/Thank You Cards – A simple line on the
bottom of your invoices, receipts, cards, etc. Call to Action –
invite them to share what they think of their experience, wine,
etc. on FB? Maybe incentives for sharing?? Stay at guest house?
4. Blog Posts – Don’t forget a link to your own FB page at the
bottom of each blog post.
5. In your VOICEMAIL: another overlooked hotspot for customer
communication – add 10 seconds to your VM message and let
callers know that posting on FB is a great way to get in touch.
6. “Thank You” Pages – When someone subscribes to your winery
database, they should receive an immediate “thank you” for
subscribing. If they have just given their email address, they are
looking for MORE. Don’t leave them hanging, remind them to
like you on FB (and/or follow you on twitter)
7. Your Business Card – business cards are for staying in touch.
Add links to your social network profiles to your business cards.