Facebook Facts and Fiction


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As presented to the Eastern CT Chamber of Commerce in a Webinar - Summer 2009

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Facebook Facts and Fiction

  1. 1. Facebook – Facts and Fiction<br />
  2. 2. You are not alone.<br />You are not alone<br />
  3. 3. About Facebook:<br />About Facebook<br /><ul><li>More than 250 Million active users
  4. 4. The average user has 120 friends on the site
  5. 5. More than 120 million users log on at least once a day
  6. 6. More than 30 million users update their status at least once each day
  7. 7. More than 8 million users become fans of Pages each day
  8. 8. More than 1 billion photos and 10 million videos are uploaded each month
  9. 9. More than 30 million users access Facebook through their mobile device</li></li></ul><li>Who am I?<br />Facebook Profile???<br />Facebook Group???<br />Facebook Fan Page???Facebook Business Page???<br />Who am I<br />
  10. 10. Facebook Profile<br />A facebook profile should be used to represent an individual. <br />Profile<br />You have a “profile if under your photo or logo it says “Edit my Profile”. You have a page if under your photo or logo it says “Edit my Page.”<br />
  11. 11. Status<br />Tabs<br />Photo<br />Your Blurb<br />The Wall<br />Profile part 2<br />Connections are called Friends<br />
  12. 12. Facebook Group<br />A group is used by clubs and organizations to engage their members.<br />Group<br />Connections are called Members<br />Discussion<br />Board<br />*A Group wall doesn’t allow for<br />photo, video, or link attachments. Posts do not show up in a member’s news feed. <br />The Wall*<br />
  13. 13. Facebook Business Page<br />Custom Tabs<br />Custom Graphics<br />Connections are called Fans.<br />
  14. 14. Facebook Site Governance: Statement of Rights and Responsibilities <br />(updated 8/11/09)<br />Section 4, Point 2 <br />“You will not use your personal profile for your own commercial gain.“<br />This is scary.<br />
  15. 15. The pages are public, which makes them visible to search engines.<br /> New content that you create on a page will show up in the newsfeed of fans.<br />A page can have an unlimited number of fans.<br />Why are Facebook Pages Best for Business?<br />
  16. 16. Why are Facebook Pages Best for Business?<br />Tabs on a facebook page can be customized.<br />
  17. 17. Why are Facebook Pages Best for Business?<br />Facebook allows you to place targeted ads that link to specific tabs.<br />
  18. 18. Why are Facebook Pages Best for Business?<br />Facebook provides a page analysis tool called Insights<br />
  19. 19. Why are Facebook Pages Best for Business?<br />Pages allow you to create a landing page<br />
  20. 20. How to Create a Page!<br />It’s pretty darn easy. Really.<br />Click on the Ads and Pages Icon.<br /> (Bottom left hand corner)<br />Click on Create a Page. <br />Select a Business Category.<br />Choose a Name.<br />Click on Create Page. <br />Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.)<br />Customize your tabs.<br />
  21. 21. Customize your tabs.<br />Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video. <br />You can add additional tabs from applications or create custom tabs.<br />7. Choose your landing page<br />You can select which tab opens for new visitors.<br />
  22. 22.
  23. 23. Applications <br />There are over 55,000 Facebook applications to choose from.<br />
  24. 24. 8. Add good content*. Period.<br />*Use links, photos, videos, blog posts<br />P.S. This is not good content.<br />
  25. 25. Tips and Tricks<br />Remove annoying stuff.<br />Send your Twitter Stream to Facebook.<br />Send your PAGE updates to Twitter.<br />
  26. 26. Post audio to FaceBook from your Iphone<br />Find Friends<br />Find PeopleYou Email<br />People Search<br />Classmates Search<br />Co-Worker Search<br />Name Search<br />Suggestions<br />
  27. 27.
  28. 28. Be creative with your profile or business page photo.<br />This is not creative.<br />
  29. 29. Create Lists<br />P.S. When you receive a friend request you can chose which list a friend belongs in.<br />
  30. 30. Resources<br />
  31. 31. Resources<br />www.appdata.com<br />
  32. 32. Resources<br />www.InsideFacebook.com<br />www.AllFacebook.com<br />Email me: LindaCDavis@comcast.net<br />www.LindaDavis.info<br />
  33. 33. Linked In“Your Online Resume”<br />Linked In<br />
  34. 34. Trulia<br />
  35. 35. Trulia Q&A<br />
  36. 36.
  37. 37.
  38. 38. You Tube<br />Frankly Realty<br />
  39. 39. Manage your online reputation <br />with Google Alerts.<br />Google Alerts<br />
  40. 40. Remember.<br />Google Never Forgets.<br />