Top 10 Brands on Facebook and Twitter

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Top 10 Brands on Facebook and Twitter

  1. 1. Top 10 Brands on &@DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011
  2. 2. what’s in store…• Top 5 Facebook brands + what wecan learn• Top 5 Twitter brands + what wecan learnTweet us at @LikeableBook + @LikeableMedia --- use hashtag #likeable
  3. 3. 1. The Pampered Chef *Likeable client
  4. 4. Lesson: Ask your staff, customers, vendors, andpartners – who already know you and like you - to “like” your Facebook page first.
  5. 5. 2. restaurant.com* *Likeable client
  6. 6. Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.
  7. 7. 3. Oreo
  8. 8. Lesson: Share lots of photos, and ask your fans toshare photos. Facebook’s Photos remain the most viral feature of its platform.
  9. 9. 4. Vitamin Water
  10. 10. Lesson: Find the resources to respond to your fans questions and inquiries.
  11. 11. 5. Boloco
  12. 12. Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your doors.
  13. 13. 1. VEVO
  14. 14. Lesson: Authentically engage with celebrities.With much larger followings than most brands,celebrities can easily influence your brand and follower count on Twitter.
  15. 15. 2. Taco Bell
  16. 16. Lessons: Don’t take yourself so seriously onTwitter. Accelerate the positive comments and embrace the negative ones.
  17. 17. 3. Delta
  18. 18. Lesson: If your customers use your product orservice outside of business hours, figure out a way to be responsive on Twitter whenever they are in need of help.
  19. 19. 4. Dunkin Donuts
  20. 20. 4. Dunkin DonutsLesson: Not every brand can be quite as much funon Twitter as Dunkin Donuts, but we can all learnto lighten up a little, ask questions and give away prizes.
  21. 21. 5. Cisco Systems
  22. 22. Lesson: Find relevant Twitter chats to participatein using hashtags. Consider starting and hosting your own Twitter chat on a regular basis.
  23. 23. 10 Proven Strategies for Greater Likeability on Facebookhttp://mashable.com/2011/05/10/facebook-marketing-strategies/8 Brands That Have Found Success on Facebook and What We Can Learn http://mashable.com/2011/05/24/successful-brands-facebook/ 9 Lessons From Successful Brands on Twitter http://mashable.com/2011/06/09/brands-twitter-success/
  24. 24. thank you/ grand prize/ I love feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia or @LikeableBook Or, email me anytime dave@likeable.com

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