Marketing Management atau Manajemen Pemasaran, pengertian dasar, elemen dari manajemen pemasaran, 10 tipe entitas

2. Marketing Management
Muhammad Fajar – Meridian.id

3. List of General Terms in Marketing
´Product
´Value
´Price
´Satisfaction
´Market

4. Management
´ James A.F Stoner
Management is process of planning, organizational, observation and
guidance of effort all organizational member and usage of resource, other
organizational to be reaching the target of organization which have been
specified.
´ Harold Koontz
Management is an art of getting things done through and with the people
in formally organized groups. It is an art of creating an environment in which
people can perform and individuals and can co-operate towards
attainment of group goals.

5. Marketing
´ AMA (American Marketing Association)
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
´ Philip Kotler
Satisfying needs and wants through an exchange process
´ Marjorie Clayman
Marketing is building your brand, convincing people that your brand
(meaning your product/service/company) is the best and protecting the
relationships you build with your customers.

6. Marketing Management
Marketing Management is the Art and Science of choosing target markets and
getting, keeping and growing customers through creating, delivering and
communicating superior customer value (Philip Kotler)
Marketing Management is the planning, direction and control of the
entireactivity of a firm of division of a firm (Philip William J. Shultz)

7. Elements of Marketing Management
´ Market oriented
´ Planning overall marketing activities
´ Consumer satisfaction

8. Marketing people are involved in
Marketing 10 types of entities:
´ goods,
´ services,
´ experiences,
´ events,
´ persons,
´ places,
´ properties,
´ organizations,
´ information,
´ ideas