SlideShare a Scribd company logo
1 of 12
www.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Buwww.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Bu11
What is Marketing – DefinitionWhat is Marketing – Definition
of Marketingof Marketing
www.SuperProfesseur.comwww.SuperProfesseur.com
Marketing courses (Business, Management school, Business school, Entrepreneur, Training,Marketing courses (Business, Management school, Business school, Entrepreneur, Training,
Management, Organinization, Individual, Government...) with www.SuperProfesseur.comManagement, Organinization, Individual, Government...) with www.SuperProfesseur.com
And mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin,And mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin,
Ronning Against CancerRonning Against Cancer
www.SuperProfesseur.com Specialized in Coaching, Mar2
Do good and Charity :Do good and Charity : Ronning Against Cancer is a projectRonning Against Cancer is a project
to support the fight against cancer and raise funds forto support the fight against cancer and raise funds for
the research : “Together, we can get rid of cancer”.the research : “Together, we can get rid of cancer”.
Supporter bySupporter by www.SuperProfeseur.comwww.SuperProfeseur.com andand
www.RonaldTintin.comwww.RonaldTintin.com
Ronning Against Cancer is a project to support the fight against cancer and raiseRonning Against Cancer is a project to support the fight against cancer and raise
funds for the research :funds for the research : “Together, we can get rid of cancer”. Ronald Tintin, The“Together, we can get rid of cancer”. Ronald Tintin, The
FounderFounder
www.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Buwww.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Bu33
Women’s History Month 2016 (MarchWomen’s History Month 2016 (March ). Women’s History Month Theme: “Working to). Women’s History Month Theme: “Working to
Form a More Perfect Union: Honoring Women in Public Service and Government”Form a More Perfect Union: Honoring Women in Public Service and Government”
Women's History Month, in March, is an annual declared month that highlights the contributions ofWomen's History Month, in March, is an annual declared month that highlights the contributions of
women to events in history and their accomplishments throughout history and in contemporarywomen to events in history and their accomplishments throughout history and in contemporary
society.society.
Supported by Ronald Tintin, Super Professeur and Ronning Against Cancer in March 2016 .Supported by Ronald Tintin, Super Professeur and Ronning Against Cancer in March 2016 .
http://www.superprofesseur.com/49.htmhttp://www.superprofesseur.com/49.htm ll
http://lemarathonienronaldtintin.blogspot.fr/2016/02/womens-history-month-2016-marchttp://lemarathonienronaldtintin.blogspot.fr/2016/02/womens-history-month-2016-marc
www.SuperProfesseur.com Specialized in Coaching, Mar4
What is Marketing –What is Marketing –
Definition of MarketingDefinition of Marketing
I. Marketing - DefinitionI. Marketing - Definition
II. Goal of MarketingII. Goal of Marketing
III. The Importance of Marketing for theIII. The Importance of Marketing for the
Success of a BusinessSuccess of a Business
www.SuperProfesseur.com Specialized in Coaching, Mar5
I. Marketing – DefinitionI. Marketing – Definition
Marketing is both an Arrt and a Science.Marketing is both an Arrt and a Science.
There are many marketing definitions. The better definitions are focusedThere are many marketing definitions. The better definitions are focused
upon market orientation and the satisfaction of customer needs.upon market orientation and the satisfaction of customer needs.
MarketingMarketing is about an understanding of what customers need and value.is about an understanding of what customers need and value.
MarketingMarketing are activities of a company associated with buying and sellingare activities of a company associated with buying and selling
a product or service. It includes advertising, selling and delivering productsa product or service. It includes advertising, selling and delivering products
to people. People who work in marketing departments of companies try toto people. People who work in marketing departments of companies try to
get the attention of target audiences by using slogans, packaging design,get the attention of target audiences by using slogans, packaging design,
celebrity endorsements and general media exposure.celebrity endorsements and general media exposure.
www.SuperProfesseur.com Specialized in Coaching, Mar6
I. Marketing – DefinitionI. Marketing – Definition
MarketingMarketing is everything a company does to acquireis everything a company does to acquire
customers and maintain a relationship with them.customers and maintain a relationship with them.
MarketingMarketing is the social process by which individuals andis the social process by which individuals and
organizations obtain what they need and want through creatingorganizations obtain what they need and want through creating
and exchanging value with others.and exchanging value with others.
Kotler and Armstrong (2010).Kotler and Armstrong (2010).
MarketingMarketing is the process by which companies create valueis the process by which companies create value
for customers and build strong customer relationships in orderfor customers and build strong customer relationships in order
to capture value from customers in return.to capture value from customers in return.
Kotler and Armstrong (2010).Kotler and Armstrong (2010).
www.SuperProfesseur.com Specialized in Coaching, Mar7
I. Marketing – DefinitionI. Marketing – Definition
MarketingMarketing is the management process for identifying, anticipating andis the management process for identifying, anticipating and
satisfying customer requirements profitably.satisfying customer requirements profitably.
The official academic definition from The Chartered Institute of MarketingThe official academic definition from The Chartered Institute of Marketing
(CIM). Accessed 2012.(CIM). Accessed 2012.
This means the ideas, the brand, how you communicate, the design, printThis means the ideas, the brand, how you communicate, the design, print
process, measuring effectiveness, market research and the psychology ofprocess, measuring effectiveness, market research and the psychology of
consumer behaviour all count as part of the bigger picture of ‘marketing’.  consumer behaviour all count as part of the bigger picture of ‘marketing’.  
An understanding of what customers need and value, is central toAn understanding of what customers need and value, is central to
marketing.marketing.
Learning your customers' needs and how you can add value throughLearning your customers' needs and how you can add value through
marketing activities paves the way for a successful business in the longmarketing activities paves the way for a successful business in the long
termterm
www.SuperProfesseur.com Specialized in Coaching, Mar8
I. Marketing – DefinitionI. Marketing – Definition
MarketingMarketing is the activity, set of institutions, and processes foris the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offeringscreating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society atthat have value for customers, clients, partners, and society at
large. (Approved July 2013)large. (Approved July 2013)
American Marketing Association Board of Directors. AccessedAmerican Marketing Association Board of Directors. Accessed
2012.2012.
The enigma of marketing iThe enigma of marketing i s that it is one of man’s oldests that it is one of man’s oldest
activities and yet it is regarded as the most recent of businessactivities and yet it is regarded as the most recent of business
disciplines.disciplines.
Baker (1976)Baker (1976)
www.SuperProfesseur.com Specialized in Coaching, Mar9
II. Goal of MarketingII. Goal of Marketing
Since the goal of marketing is to make the product or serviceSince the goal of marketing is to make the product or service
widely known and recognized to the market, marketers mustwidely known and recognized to the market, marketers must
be creative in their marketing activities. In this competitivebe creative in their marketing activities. In this competitive
nature of many businesses, getting the product noticed is notnature of many businesses, getting the product noticed is not
that easy.that easy.
Marketing helps in creating awareness of goods and servicesMarketing helps in creating awareness of goods and services
to the public. It aims at satisfying the needs and wants of theto the public. It aims at satisfying the needs and wants of the
society.society.
www.SuperProfesseur.com Specialized in Coaching, Mar10
III. The Importance ofIII. The Importance of
Marketing for theMarketing for the
Success of a BusinessSuccess of a Business
Marketing is one of the more important componentsMarketing is one of the more important components
of a business effecting sales and productivityof a business effecting sales and productivity . Even. Even
though marketing is important all businesses need customers.though marketing is important all businesses need customers.
Attracting customers is not as easy as we think, especiallyAttracting customers is not as easy as we think, especially
when there is tough competition in the market. If people arewhen there is tough competition in the market. If people are
not coming to check your products, you may need to makenot coming to check your products, you may need to make
efforts to change this by increasing your marketing efforts.efforts to change this by increasing your marketing efforts.
www.SuperProfesseur.com Specialized in Coaching, Mar11
III. The Importance ofIII. The Importance of
Marketing for theMarketing for the
Success of a BusinessSuccess of a Business
Marketing is a very important aspect in business since itMarketing is a very important aspect in business since it
contributes greatly to the success of the organization.contributes greatly to the success of the organization.
Production and distribution depend largely on marketing. Many peopleProduction and distribution depend largely on marketing. Many people
think that sales and marketing are basically the same. These two conceptsthink that sales and marketing are basically the same. These two concepts
are different in many aspects. Marketing covers advertising, promotions,are different in many aspects. Marketing covers advertising, promotions,
public relations, and sales. It is the process of introducing and promotingpublic relations, and sales. It is the process of introducing and promoting
the product or service into the market and encourages sales from thethe product or service into the market and encourages sales from the
buying public. Sales refer to the act of buying or the actual transaction ofbuying public. Sales refer to the act of buying or the actual transaction of
customers purchasing the product or service.customers purchasing the product or service.
www.SuperProfesseur.com Specialized in Coaching, Mar12
Follow www.SuperProfesseur.com onFollow www.SuperProfesseur.com on
Twitter, Facebook, Instagram…Twitter, Facebook, Instagram…
Marketing courses (Business, Management school, Business school,Marketing courses (Business, Management school, Business school,
Entrepreneur,Vocational Training, Management, Organinization, Individual,Entrepreneur,Vocational Training, Management, Organinization, Individual,
Government...) with www.SuperProfesseur.com and mobile application of SuperGovernment...) with www.SuperProfesseur.com and mobile application of Super
Professeur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning AgainstProfesseur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning Against
CancerCancer
To learn more about Marketing courses on www.SuperProfesseur.com and contact us:To learn more about Marketing courses on www.SuperProfesseur.com and contact us:
Mobile application : SuperProfesseur.comMobile application : SuperProfesseur.com
@SuperProfesseur@SuperProfesseur
Super ProfesseurSuper Professeur
SuperProfesseurSuperProfesseur
www.SupepProfesseur.com is available 24/7.www.SupepProfesseur.com is available 24/7.

More Related Content

Viewers also liked

Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...
Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...
Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...Super Professeur
 
Marketing - The 4 customer relationship groups on www.SuperProfesseur.com by...
Marketing - The 4 customer relationship groups on www.SuperProfesseur.com  by...Marketing - The 4 customer relationship groups on www.SuperProfesseur.com  by...
Marketing - The 4 customer relationship groups on www.SuperProfesseur.com by...Super Professeur
 
Marketing : Les comportements du consommateur - Cours de Marketing sur www....
Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....
Marketing : Les comportements du consommateur - Cours de Marketing sur www....Super Professeur
 
Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...
Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...
Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...Super Professeur
 
MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...
MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...
MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...Super Professeur
 
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...Super Professeur
 
Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...
Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...
Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...Super Professeur
 
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...Super Professeur
 
La demarche marketing
La demarche marketingLa demarche marketing
La demarche marketingTaha Can
 
BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...
BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...
BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...Super Professeur
 
Les principes fondamentaux du marketing
Les principes fondamentaux du marketingLes principes fondamentaux du marketing
Les principes fondamentaux du marketingTaha Can
 
Observatoire automobile2015 - la valeur décryptée
Observatoire automobile2015 - la valeur décryptéeObservatoire automobile2015 - la valeur décryptée
Observatoire automobile2015 - la valeur décryptéePrisma Media Solutions
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Taskssharen1967
 
Marketing stratégique : l'analyse des objectifs
Marketing stratégique : l'analyse des objectifsMarketing stratégique : l'analyse des objectifs
Marketing stratégique : l'analyse des objectifsFred Colantonio
 
Mercator politique de marque
Mercator politique de marqueMercator politique de marque
Mercator politique de marqueMehdia Belkaid
 
Admission Post-BAC (APB) 2017 – Les étapes sur www.SuperProfesseur.com et l’...
Admission Post-BAC (APB) 2017 – Les étapes sur  www.SuperProfesseur.com et l’...Admission Post-BAC (APB) 2017 – Les étapes sur  www.SuperProfesseur.com et l’...
Admission Post-BAC (APB) 2017 – Les étapes sur www.SuperProfesseur.com et l’...Super Professeur
 

Viewers also liked (16)

Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...
Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...
Ressources Humaines et Communication - Programme officiel BAC STMG Spécialité...
 
Marketing - The 4 customer relationship groups on www.SuperProfesseur.com by...
Marketing - The 4 customer relationship groups on www.SuperProfesseur.com  by...Marketing - The 4 customer relationship groups on www.SuperProfesseur.com  by...
Marketing - The 4 customer relationship groups on www.SuperProfesseur.com by...
 
Marketing : Les comportements du consommateur - Cours de Marketing sur www....
Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....
Marketing : Les comportements du consommateur - Cours de Marketing sur www....
 
Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...
Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...
Bac STMG – Nature des épreuves et leur coefficient – Prépare et réussis BAC S...
 
MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...
MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...
MOVEMBER 2017 - “Change the face of men’s health” by the act of cultivating a...
 
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...
 
Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...
Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...
Philosophie – La dissertation - Méthodologie pour l'épreuve de philosophie de...
 
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...Economie : Comment fonctionne le marché du travail ? Sur  www.SuperProfesseur...
Economie : Comment fonctionne le marché du travail ? Sur www.SuperProfesseur...
 
La demarche marketing
La demarche marketingLa demarche marketing
La demarche marketing
 
BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...
BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...
BAC STMG - Oral épreuve pratique de spécialité du bac STMG Marketing/ Gestion...
 
Les principes fondamentaux du marketing
Les principes fondamentaux du marketingLes principes fondamentaux du marketing
Les principes fondamentaux du marketing
 
Observatoire automobile2015 - la valeur décryptée
Observatoire automobile2015 - la valeur décryptéeObservatoire automobile2015 - la valeur décryptée
Observatoire automobile2015 - la valeur décryptée
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
 
Marketing stratégique : l'analyse des objectifs
Marketing stratégique : l'analyse des objectifsMarketing stratégique : l'analyse des objectifs
Marketing stratégique : l'analyse des objectifs
 
Mercator politique de marque
Mercator politique de marqueMercator politique de marque
Mercator politique de marque
 
Admission Post-BAC (APB) 2017 – Les étapes sur www.SuperProfesseur.com et l’...
Admission Post-BAC (APB) 2017 – Les étapes sur  www.SuperProfesseur.com et l’...Admission Post-BAC (APB) 2017 – Les étapes sur  www.SuperProfesseur.com et l’...
Admission Post-BAC (APB) 2017 – Les étapes sur www.SuperProfesseur.com et l’...
 

Similar to What is Marketing ? Definition of Marketing on www.SuperProfesseur.com by Professeur Ronald Tintin

Intro To Marketing
Intro To MarketingIntro To Marketing
Intro To MarketingSitann NUTH
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
 
Marketing Book Part I
Marketing Book Part I Marketing Book Part I
Marketing Book Part I Souvik Dolui
 
An Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 SlidesAn Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 SlidesBaluJagadish1
 
The Quintessential Guide to Marketing Ads
The Quintessential Guide to Marketing AdsThe Quintessential Guide to Marketing Ads
The Quintessential Guide to Marketing AdsBryanRompas
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementBurgeen Asia
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyAbid
 
The 10 influential marketing leaders 2019
The 10 influential marketing leaders 2019The 10 influential marketing leaders 2019
The 10 influential marketing leaders 2019Merry D'souza
 
Marketing management RTU notes
Marketing management RTU notesMarketing management RTU notes
Marketing management RTU notesAkhilesh Krishnan
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla MarketerAnthony William Tucker
 
Marketing concepts | Kamal Singh
Marketing concepts | Kamal SinghMarketing concepts | Kamal Singh
Marketing concepts | Kamal SinghKamalSingh397
 
Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
Discovering and Navigating Niche Markets, Resources for the Nonprofit MarketerDiscovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
Discovering and Navigating Niche Markets, Resources for the Nonprofit MarketerMissy (Grubbs, Blankenship) Schmidt
 

Similar to What is Marketing ? Definition of Marketing on www.SuperProfesseur.com by Professeur Ronald Tintin (20)

Intro To Marketing
Intro To MarketingIntro To Marketing
Intro To Marketing
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
 
Marketing Book Part I
Marketing Book Part I Marketing Book Part I
Marketing Book Part I
 
An Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 SlidesAn Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 Slides
 
The Quintessential Guide to Marketing Ads
The Quintessential Guide to Marketing AdsThe Quintessential Guide to Marketing Ads
The Quintessential Guide to Marketing Ads
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Lo1 worbook
Lo1 worbookLo1 worbook
Lo1 worbook
 
Marketing lec-1
Marketing lec-1Marketing lec-1
Marketing lec-1
 
The 10 influential marketing leaders 2019
The 10 influential marketing leaders 2019The 10 influential marketing leaders 2019
The 10 influential marketing leaders 2019
 
The 10 influential marketing leaders 2019
The 10 influential marketing leaders 2019The 10 influential marketing leaders 2019
The 10 influential marketing leaders 2019
 
Marketing management RTU notes
Marketing management RTU notesMarketing management RTU notes
Marketing management RTU notes
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
 
4psofmarketing nowata-130731093251-phpapp01
4psofmarketing nowata-130731093251-phpapp014psofmarketing nowata-130731093251-phpapp01
4psofmarketing nowata-130731093251-phpapp01
 
Marketing concepts | Kamal Singh
Marketing concepts | Kamal SinghMarketing concepts | Kamal Singh
Marketing concepts | Kamal Singh
 
Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
Discovering and Navigating Niche Markets, Resources for the Nonprofit MarketerDiscovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer
 
Basic-marketing
 Basic-marketing Basic-marketing
Basic-marketing
 
Basic-marketing
 Basic-marketing Basic-marketing
Basic-marketing
 
Lo1 worbook
Lo1 worbookLo1 worbook
Lo1 worbook
 

More from Super Professeur

Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...
Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...
Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...Super Professeur
 
Bac Philosophie 2018 (Métropole France) – Sujets Bac STMG-STI2D-ST2S 2018 – ...
Bac Philosophie 2018 (Métropole France) – Sujets  Bac STMG-STI2D-ST2S 2018 – ...Bac Philosophie 2018 (Métropole France) – Sujets  Bac STMG-STI2D-ST2S 2018 – ...
Bac Philosophie 2018 (Métropole France) – Sujets Bac STMG-STI2D-ST2S 2018 – ...Super Professeur
 
24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...
24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...
24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...Super Professeur
 
Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...
Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...
Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...Super Professeur
 
BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...
BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...
BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...Super Professeur
 
Woman of the Day (April 12th) is Eléonore Julier. Happy Birthday to you!!! F...
Woman of the Day (April 12th)  is Eléonore Julier. Happy Birthday to you!!! F...Woman of the Day (April 12th)  is Eléonore Julier. Happy Birthday to you!!! F...
Woman of the Day (April 12th) is Eléonore Julier. Happy Birthday to you!!! F...Super Professeur
 
Marketing : Les comportements du consommateur - Cours de Marketing sur www....
Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....
Marketing : Les comportements du consommateur - Cours de Marketing sur www....Super Professeur
 
Woman of the Day (January 16th ) is Lyna Hussein. Happy Birthday to you!!! F...
Woman of the Day (January 16th )  is Lyna Hussein. Happy Birthday to you!!! F...Woman of the Day (January 16th )  is Lyna Hussein. Happy Birthday to you!!! F...
Woman of the Day (January 16th ) is Lyna Hussein. Happy Birthday to you!!! F...Super Professeur
 
Woman of the Day (December 16th ) is Tânia Cerqueira. Happy Birthday to you!...
Woman of the Day (December 16th )  is Tânia Cerqueira. Happy Birthday to you!...Woman of the Day (December 16th )  is Tânia Cerqueira. Happy Birthday to you!...
Woman of the Day (December 16th ) is Tânia Cerqueira. Happy Birthday to you!...Super Professeur
 
Woman of the Day (November 5th ) is Btecem Riche. Happy Birthday to you!!! F...
Woman of the Day (November 5th )  is Btecem Riche. Happy Birthday to you!!! F...Woman of the Day (November 5th )  is Btecem Riche. Happy Birthday to you!!! F...
Woman of the Day (November 5th ) is Btecem Riche. Happy Birthday to you!!! F...Super Professeur
 
Economie - Programme officiel de la classe de première et terminale STMG (Sci...
Economie - Programme officiel de la classe de première et terminale STMG (Sci...Economie - Programme officiel de la classe de première et terminale STMG (Sci...
Economie - Programme officiel de la classe de première et terminale STMG (Sci...Super Professeur
 
Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...
Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...
Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...Super Professeur
 
Les comportements du consommateur - Cours de Marketing sur www.SuperProfesse...
Les comportements du consommateur  - Cours de Marketing sur www.SuperProfesse...Les comportements du consommateur  - Cours de Marketing sur www.SuperProfesse...
Les comportements du consommateur - Cours de Marketing sur www.SuperProfesse...Super Professeur
 
La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...
La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...
La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...Super Professeur
 
Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...
Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...
Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...Super Professeur
 

More from Super Professeur (15)

Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...
Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...
Programme officiel de SES (Sciences Economiques et Sociales) depuis 2013 au B...
 
Bac Philosophie 2018 (Métropole France) – Sujets Bac STMG-STI2D-ST2S 2018 – ...
Bac Philosophie 2018 (Métropole France) – Sujets  Bac STMG-STI2D-ST2S 2018 – ...Bac Philosophie 2018 (Métropole France) – Sujets  Bac STMG-STI2D-ST2S 2018 – ...
Bac Philosophie 2018 (Métropole France) – Sujets Bac STMG-STI2D-ST2S 2018 – ...
 
24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...
24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...
24 heures (course à pied) - Championnats de France des 24 heures 2017 à Vierz...
 
Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...
Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...
Les ordonnances pour renforcer le dialogue social sur www.SuperProfesseur.fr ...
 
BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...
BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...
BAC Philosophie – Baccalauréat technologique. Programme officiel séries techn...
 
Woman of the Day (April 12th) is Eléonore Julier. Happy Birthday to you!!! F...
Woman of the Day (April 12th)  is Eléonore Julier. Happy Birthday to you!!! F...Woman of the Day (April 12th)  is Eléonore Julier. Happy Birthday to you!!! F...
Woman of the Day (April 12th) is Eléonore Julier. Happy Birthday to you!!! F...
 
Marketing : Les comportements du consommateur - Cours de Marketing sur www....
Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....Marketing : Les comportements du consommateur  - Cours de  Marketing sur www....
Marketing : Les comportements du consommateur - Cours de Marketing sur www....
 
Woman of the Day (January 16th ) is Lyna Hussein. Happy Birthday to you!!! F...
Woman of the Day (January 16th )  is Lyna Hussein. Happy Birthday to you!!! F...Woman of the Day (January 16th )  is Lyna Hussein. Happy Birthday to you!!! F...
Woman of the Day (January 16th ) is Lyna Hussein. Happy Birthday to you!!! F...
 
Woman of the Day (December 16th ) is Tânia Cerqueira. Happy Birthday to you!...
Woman of the Day (December 16th )  is Tânia Cerqueira. Happy Birthday to you!...Woman of the Day (December 16th )  is Tânia Cerqueira. Happy Birthday to you!...
Woman of the Day (December 16th ) is Tânia Cerqueira. Happy Birthday to you!...
 
Woman of the Day (November 5th ) is Btecem Riche. Happy Birthday to you!!! F...
Woman of the Day (November 5th )  is Btecem Riche. Happy Birthday to you!!! F...Woman of the Day (November 5th )  is Btecem Riche. Happy Birthday to you!!! F...
Woman of the Day (November 5th ) is Btecem Riche. Happy Birthday to you!!! F...
 
Economie - Programme officiel de la classe de première et terminale STMG (Sci...
Economie - Programme officiel de la classe de première et terminale STMG (Sci...Economie - Programme officiel de la classe de première et terminale STMG (Sci...
Economie - Programme officiel de la classe de première et terminale STMG (Sci...
 
Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...
Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...
Woman of the Day : Happy Birthday to you Jessica Janusz !!! From Ronning Agai...
 
Les comportements du consommateur - Cours de Marketing sur www.SuperProfesse...
Les comportements du consommateur  - Cours de Marketing sur www.SuperProfesse...Les comportements du consommateur  - Cours de Marketing sur www.SuperProfesse...
Les comportements du consommateur - Cours de Marketing sur www.SuperProfesse...
 
La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...
La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...
La résolution d’un cas pratique en Droit sur www.SuperProfesseur.com by Profe...
 
Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...
Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...
Bac STMG (Sciences et technologies du Management et de la Gestion) 2016 : les...
 

Recently uploaded

Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 

Recently uploaded (20)

Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 

What is Marketing ? Definition of Marketing on www.SuperProfesseur.com by Professeur Ronald Tintin

  • 1. www.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Buwww.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Bu11 What is Marketing – DefinitionWhat is Marketing – Definition of Marketingof Marketing www.SuperProfesseur.comwww.SuperProfesseur.com Marketing courses (Business, Management school, Business school, Entrepreneur, Training,Marketing courses (Business, Management school, Business school, Entrepreneur, Training, Management, Organinization, Individual, Government...) with www.SuperProfesseur.comManagement, Organinization, Individual, Government...) with www.SuperProfesseur.com And mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin,And mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning Against CancerRonning Against Cancer
  • 2. www.SuperProfesseur.com Specialized in Coaching, Mar2 Do good and Charity :Do good and Charity : Ronning Against Cancer is a projectRonning Against Cancer is a project to support the fight against cancer and raise funds forto support the fight against cancer and raise funds for the research : “Together, we can get rid of cancer”.the research : “Together, we can get rid of cancer”. Supporter bySupporter by www.SuperProfeseur.comwww.SuperProfeseur.com andand www.RonaldTintin.comwww.RonaldTintin.com Ronning Against Cancer is a project to support the fight against cancer and raiseRonning Against Cancer is a project to support the fight against cancer and raise funds for the research :funds for the research : “Together, we can get rid of cancer”. Ronald Tintin, The“Together, we can get rid of cancer”. Ronald Tintin, The FounderFounder
  • 3. www.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Buwww.SuperProfesseur.com Specialized in Coaching, Marketing, Management,Bu33 Women’s History Month 2016 (MarchWomen’s History Month 2016 (March ). Women’s History Month Theme: “Working to). Women’s History Month Theme: “Working to Form a More Perfect Union: Honoring Women in Public Service and Government”Form a More Perfect Union: Honoring Women in Public Service and Government” Women's History Month, in March, is an annual declared month that highlights the contributions ofWomen's History Month, in March, is an annual declared month that highlights the contributions of women to events in history and their accomplishments throughout history and in contemporarywomen to events in history and their accomplishments throughout history and in contemporary society.society. Supported by Ronald Tintin, Super Professeur and Ronning Against Cancer in March 2016 .Supported by Ronald Tintin, Super Professeur and Ronning Against Cancer in March 2016 . http://www.superprofesseur.com/49.htmhttp://www.superprofesseur.com/49.htm ll http://lemarathonienronaldtintin.blogspot.fr/2016/02/womens-history-month-2016-marchttp://lemarathonienronaldtintin.blogspot.fr/2016/02/womens-history-month-2016-marc
  • 4. www.SuperProfesseur.com Specialized in Coaching, Mar4 What is Marketing –What is Marketing – Definition of MarketingDefinition of Marketing I. Marketing - DefinitionI. Marketing - Definition II. Goal of MarketingII. Goal of Marketing III. The Importance of Marketing for theIII. The Importance of Marketing for the Success of a BusinessSuccess of a Business
  • 5. www.SuperProfesseur.com Specialized in Coaching, Mar5 I. Marketing – DefinitionI. Marketing – Definition Marketing is both an Arrt and a Science.Marketing is both an Arrt and a Science. There are many marketing definitions. The better definitions are focusedThere are many marketing definitions. The better definitions are focused upon market orientation and the satisfaction of customer needs.upon market orientation and the satisfaction of customer needs. MarketingMarketing is about an understanding of what customers need and value.is about an understanding of what customers need and value. MarketingMarketing are activities of a company associated with buying and sellingare activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering productsa product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try toto people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design,get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.celebrity endorsements and general media exposure.
  • 6. www.SuperProfesseur.com Specialized in Coaching, Mar6 I. Marketing – DefinitionI. Marketing – Definition MarketingMarketing is everything a company does to acquireis everything a company does to acquire customers and maintain a relationship with them.customers and maintain a relationship with them. MarketingMarketing is the social process by which individuals andis the social process by which individuals and organizations obtain what they need and want through creatingorganizations obtain what they need and want through creating and exchanging value with others.and exchanging value with others. Kotler and Armstrong (2010).Kotler and Armstrong (2010). MarketingMarketing is the process by which companies create valueis the process by which companies create value for customers and build strong customer relationships in orderfor customers and build strong customer relationships in order to capture value from customers in return.to capture value from customers in return. Kotler and Armstrong (2010).Kotler and Armstrong (2010).
  • 7. www.SuperProfesseur.com Specialized in Coaching, Mar7 I. Marketing – DefinitionI. Marketing – Definition MarketingMarketing is the management process for identifying, anticipating andis the management process for identifying, anticipating and satisfying customer requirements profitably.satisfying customer requirements profitably. The official academic definition from The Chartered Institute of MarketingThe official academic definition from The Chartered Institute of Marketing (CIM). Accessed 2012.(CIM). Accessed 2012. This means the ideas, the brand, how you communicate, the design, printThis means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology ofprocess, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.  consumer behaviour all count as part of the bigger picture of ‘marketing’.   An understanding of what customers need and value, is central toAn understanding of what customers need and value, is central to marketing.marketing. Learning your customers' needs and how you can add value throughLearning your customers' needs and how you can add value through marketing activities paves the way for a successful business in the longmarketing activities paves the way for a successful business in the long termterm
  • 8. www.SuperProfesseur.com Specialized in Coaching, Mar8 I. Marketing – DefinitionI. Marketing – Definition MarketingMarketing is the activity, set of institutions, and processes foris the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offeringscreating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society atthat have value for customers, clients, partners, and society at large. (Approved July 2013)large. (Approved July 2013) American Marketing Association Board of Directors. AccessedAmerican Marketing Association Board of Directors. Accessed 2012.2012. The enigma of marketing iThe enigma of marketing i s that it is one of man’s oldests that it is one of man’s oldest activities and yet it is regarded as the most recent of businessactivities and yet it is regarded as the most recent of business disciplines.disciplines. Baker (1976)Baker (1976)
  • 9. www.SuperProfesseur.com Specialized in Coaching, Mar9 II. Goal of MarketingII. Goal of Marketing Since the goal of marketing is to make the product or serviceSince the goal of marketing is to make the product or service widely known and recognized to the market, marketers mustwidely known and recognized to the market, marketers must be creative in their marketing activities. In this competitivebe creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is notnature of many businesses, getting the product noticed is not that easy.that easy. Marketing helps in creating awareness of goods and servicesMarketing helps in creating awareness of goods and services to the public. It aims at satisfying the needs and wants of theto the public. It aims at satisfying the needs and wants of the society.society.
  • 10. www.SuperProfesseur.com Specialized in Coaching, Mar10 III. The Importance ofIII. The Importance of Marketing for theMarketing for the Success of a BusinessSuccess of a Business Marketing is one of the more important componentsMarketing is one of the more important components of a business effecting sales and productivityof a business effecting sales and productivity . Even. Even though marketing is important all businesses need customers.though marketing is important all businesses need customers. Attracting customers is not as easy as we think, especiallyAttracting customers is not as easy as we think, especially when there is tough competition in the market. If people arewhen there is tough competition in the market. If people are not coming to check your products, you may need to makenot coming to check your products, you may need to make efforts to change this by increasing your marketing efforts.efforts to change this by increasing your marketing efforts.
  • 11. www.SuperProfesseur.com Specialized in Coaching, Mar11 III. The Importance ofIII. The Importance of Marketing for theMarketing for the Success of a BusinessSuccess of a Business Marketing is a very important aspect in business since itMarketing is a very important aspect in business since it contributes greatly to the success of the organization.contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many peopleProduction and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two conceptsthink that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions,are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promotingpublic relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from thethe product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction ofbuying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.customers purchasing the product or service.
  • 12. www.SuperProfesseur.com Specialized in Coaching, Mar12 Follow www.SuperProfesseur.com onFollow www.SuperProfesseur.com on Twitter, Facebook, Instagram…Twitter, Facebook, Instagram… Marketing courses (Business, Management school, Business school,Marketing courses (Business, Management school, Business school, Entrepreneur,Vocational Training, Management, Organinization, Individual,Entrepreneur,Vocational Training, Management, Organinization, Individual, Government...) with www.SuperProfesseur.com and mobile application of SuperGovernment...) with www.SuperProfesseur.com and mobile application of Super Professeur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning AgainstProfesseur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning Against CancerCancer To learn more about Marketing courses on www.SuperProfesseur.com and contact us:To learn more about Marketing courses on www.SuperProfesseur.com and contact us: Mobile application : SuperProfesseur.comMobile application : SuperProfesseur.com @SuperProfesseur@SuperProfesseur Super ProfesseurSuper Professeur SuperProfesseurSuperProfesseur www.SupepProfesseur.com is available 24/7.www.SupepProfesseur.com is available 24/7.