Digiday Publishing Summit Europe. Duncan Chater. Hearst.

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Digiday

Digiday Publishing Summit Europe 2018.

Business

EXPERIENTIALCONTENT PRECISION
– SOCIAL
TRUST
MARKETING
BIG MARKETING THEMES

21 BRANDS DELIVERING
TRUSTED CONTENT EVERYDAY

What do you
want to buy?
EverywhereWhat’s your
price point?
What trends
would you try?

Licensing
X House Beautiful X House Beautiful X Country Living
X Men’s Health X Men’s Health

People
Eve Cameron
Beauty Director, Hearst

In summary
Utilise the
power of your
brands
Build
communities at
scale
Build a culture
that is agile and
creative

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