Digital marketing is an umbrella term for marketing products or services using digital technologies like the internet, mobile phones, and display advertising. It is evolving rapidly and is commonly used by both businesses and consumers of the current generation. Some key aspects of how digital marketing works include using messaging, images, and video on platforms like social media and chat to communicate with customers in more expressive ways. Video and the use of drones are also increasingly important elements of digital marketing strategies.

1. D ig it a l Ma r k e t in g

2. What?

3. Umbrella term for the marketing of products or services
using digital technologies, mainly on the internet, but
also including mobile phones, display advertising, and
any other digital medium.
Finance Times

4. Why ?

12. Who?]

15. Commerce + Brand =
Evolving rapidly By / For
This Generation
KCPB internet trends 2016

16. How?

18. Re-Imagining Communication :
•Messaging
•Image
•Video

19. Messaging Leaders: Strong User Growth

20. Evolving from simple social communication
into
more expressive communication

22. Evolving from simple social communication
into
business related communication

26. Best way for Business contact to Milennials =
Social Media & Chat
Worst way = Telephone

27. Often used for finding
products/shopping
3-4x Higher Engagement & 5x
Higher Purchase Decision
Image brand platform:

30. Video Viewing Evolution
Live
(Linear)
On
demand
Semi
Live
Real
Live

35. Drone Usage:

36. Digital Marketing increasingly=
Smart phone usage increasingly =
Camera + Storytelling +
Creativity + Messaging / Sharing

37. Thank You!