This document discusses how focusing on employee and customer happiness can lead to business success. It provides examples like Southwest Airlines that prioritize employee happiness, which leads to satisfied customers and profits. The document also covers topics like defining happiness, stages of happiness, Maslow's hierarchy of needs, and how different levels of happiness (e.g. survivalist, materialistic) relate to business. It advocates that startups should focus on hiring passionate employees who feel their work has purpose to create a happy and successful business culture.

1. THE HAPPY STARTUP
Guide to happier self and happier
workplace

2. Meridian.id : Happiness First
One of meridian.id values is “Happiness First”

3. Why happiness should be your
business model?
Like Zappos and Southwest Airlines
https://medium.com/the-happy-startup-school/why-happiness-should-be-your-business-model-
f866d92cd898#.vrxzhrwhi

4. Step 1 : Choose happiness before profit
Step 2 : ???
Step 3 : Profit

5. Step 1 : Employee Happiness above Cutomers Statisfaction
Step 2 : No. 1 in Costumer Statisfaction (US Department of Transportation in 2013)
Step 3 : 2nd Best Airlines in US (Business Insider)
SOUTHWEST AIRLINES
Southwest ranks employees first, customers second, and shareholders third.
“We believe that if we treat our employees right, they will treat our customers right, and in turn
that results in increased business and profits that make everyone happy,”
the airline might put employees first, but they want employees to put customers first.
http://www.businessinsider.co.id/southwest-airlines-puts-employees-first-2015-
7/?r=US&IR=T#im3vgJQeuVwvYIba.97

7. "More of the economy needs to move further up Maslow's pyramid" Alain De Botton
Customers care more about who they’re buying from – they‘re becoming more interested in the
story than the price tag
Employees care more about who they’re working for – they want to feel like they’re contributing to
something worthwhile
Founders care more about the impact they’re making – there’s a growing breed of entrepreneur
that wants to make money and do good. And if you’ve got this far, we’re guessing you’re one of
them.
http://www.thehappystartupschool.com/canvas-course

9. Purpose and Vision
help you to make quicker decisions and
attract an audience.

10. Values
Your values are how you behave not how
you would like to.
consumers now are much more careful about who they buy from and whether they represent the
values they hold dear.
Your values are how you behave not how you would like to.

11. Your Story
What story do you want people to tell
about you?

12. Problems
What are the top 3 problems (or
opportunities) that you’re looking to
address?

13. Solution
What solutions are you proposing?

14. Early Adopter
Who will love you so much that they’ll get a
tattoo of your company?

15. Value Proposition
It really helps to focus on a niche, keep your
offering simple and do one thing well.

16. HAPPINESS

17. ETIMOLOGY
Happenstance = coincidence , haphazard = random, so happiness isn’t entirely in our control

18. HAPPINESS FORMULA
H = S + C + V
(H) is determined by our happiness set point (S), life circumstances (C) (influenced by aspects of
temperament and character such as depression and sleep quality) and intentional or voluntary
activities (V)
WHAT HAPPEN / SET POINT

19. STAGES OF HAPPINESS
Discovery (Children/Teen)
Pursuit (early 20’s)
Balance (late 20’s – 30’s)
Meaning (30’s – 40’s)
Savoring (40’s – 50’s)
Our meaning of happiness is constantly shaped and reshaped by small choices we make every day.

20. HAPPINESS INDEX

21. ‘’Happy despite hardship

22. the index score had been divided into four groups, which ranged from unhappy (0-25 percent), not
so happy (25-50 percent), happy (50-75 percent) and very happy (more than 75 percent)
Additionally, Suryamin explained, the issues of education and income worried Indonesians the
most, evidenced by lower scores, however, in terms of happy families, the scores were on the
higher end of the scale
http://www.thejakartapost.com/news/2014/04/17/how-happy-are-indonesians-really.html

23. Maslow’s Hierarchy

25. LEVELS OF HAPPINESS

26. SURVIVALIST

27. MATERIALISTIC
Bad materialistic : doing everything (including bad things) to aquire their desire

28. SHARED HAPPINESS
Bad share = sharing with the intention to showing off
Good share = share the happiness with close people so they feel happy for you too

29. HEDONISTIC
Hedonistic in a good term. People who pursues happiness for themselves and the other in this
world and this world only

30. example in Islam :
Bad spiritualist : see ‘Ibadah’ only as ceremonial prayer
Good spiritualist : see ‘Ibadah’ in a broader term, as an act of good for self, people around, and for
God Blessing

31. HAPPINESS IN STARTUP

32. Passionate employees = Employees with purpose
Employees with purpose = Happy employees
Happy employees = Happy costumers
Happy costumers = profit

33. “Happiness in business start with passion.
The rest is culture”