3. Why happiness should be your
business model?
Like Zappos and Southwest Airlines
https://medium.com/the-happy-startup-school/why-happiness-should-be-your-business-model-
f866d92cd898#.vrxzhrwhi
5. Step 1 : Employee Happiness above Cutomers Statisfaction
Step 2 : No. 1 in Costumer Statisfaction (US Department of Transportation in 2013)
Step 3 : 2nd Best Airlines in US (Business Insider)
SOUTHWEST AIRLINES
Southwest ranks employees first, customers second, and shareholders third.
“We believe that if we treat our employees right, they will treat our customers right, and in turn
that results in increased business and profits that make everyone happy,”
the airline might put employees first, but they want employees to put customers first.
http://www.businessinsider.co.id/southwest-airlines-puts-employees-first-2015-
7/?r=US&IR=T#im3vgJQeuVwvYIba.97
6.
7. "More of the economy needs to move further up Maslow's pyramid" Alain De Botton
Customers care more about who they’re buying from – they‘re becoming more interested in the
story than the price tag
Employees care more about who they’re working for – they want to feel like they’re contributing to
something worthwhile
Founders care more about the impact they’re making – there’s a growing breed of entrepreneur
that wants to make money and do good. And if you’ve got this far, we’re guessing you’re one of
them.
http://www.thehappystartupschool.com/canvas-course
10. Values
Your values are how you behave not how
you would like to.
consumers now are much more careful about who they buy from and whether they represent the
values they hold dear.
Your values are how you behave not how you would like to.
18. HAPPINESS FORMULA
H = S + C + V
(H) is determined by our happiness set point (S), life circumstances (C) (influenced by aspects of
temperament and character such as depression and sleep quality) and intentional or voluntary
activities (V)
WHAT HAPPEN / SET POINT
19. STAGES OF HAPPINESS
Discovery (Children/Teen)
Pursuit (early 20’s)
Balance (late 20’s – 30’s)
Meaning (30’s – 40’s)
Savoring (40’s – 50’s)
Our meaning of happiness is constantly shaped and reshaped by small choices we make every day.
22. the index score had been divided into four groups, which ranged from unhappy (0-25 percent), not
so happy (25-50 percent), happy (50-75 percent) and very happy (more than 75 percent)
Additionally, Suryamin explained, the issues of education and income worried Indonesians the
most, evidenced by lower scores, however, in terms of happy families, the scores were on the
higher end of the scale
http://www.thejakartapost.com/news/2014/04/17/how-happy-are-indonesians-really.html
28. SHARED HAPPINESS
Bad share = sharing with the intention to showing off
Good share = share the happiness with close people so they feel happy for you too
29. HEDONISTIC
Hedonistic in a good term. People who pursues happiness for themselves and the other in this
world and this world only
30. example in Islam :
Bad spiritualist : see ‘Ibadah’ only as ceremonial prayer
Good spiritualist : see ‘Ibadah’ in a broader term, as an act of good for self, people around, and for
God Blessing