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QUANTITATIVE
RESEARCH
SUBMITTED BY,
MEGHA T P
M.SC FOOD & NUTRITION
DEFINITION
 Quantitative research is the systematic investigation
that plays attention to numerical or statistical values in
a bid to find answers to research questions.
 It is numerical in nature.
 Typically involves counting or measuring.
 Quantitative research collects and uses numerical data
to explore, describe, explain or predict trends or
phenomena.
CHARACTERESTICS
 Used to determine the extend of a problem.
 The results are based on larger sample sizes, that are
representative of population.
 Data is usually gathered using structured research
instruments.
 The research study can be usually be replicated or
repeated.
 Researcher uses tools such as questionnaires or
computer software to collect numerical data.
 Close ended questions
 All aspects of study are carefully designed before
data is collected-prior studies.
 Data are in the form of numbers & statistics , often
arranged in tables , charts, figures or other non-
textural forms.
 Generalization of results.
TYPES
 Descriptive Research
 Experimental Research
 Quasi-Experimental / Causal comparative
 Correlational Research
DESCRIPTIVE RESEARCH
 Exploration and description of phenomenon in real- life
situations.
 Purpose of descriptive research is to observe,
describe, document aspect of a situation as it naturally
occurs.
 Tools used to obtain data include questionnaire,
interviews (closed questions), observation.
 Helps to identify relationships.
EXPERIMENTAL RESEARCH
 Looks at cause-and-effect relationships
 In experimental research, analysis is done around
proving or disproving the statement.
 Highly controlled, objective ,systematic studies.
 Involves the measurement of independent and
dependent variable.
QUASI-EXPERIMENTAL
 This method mainly depends on factor of
comparison
 Examines cause-and-effect relationships
 Less control by researcher than true experimental
designs
 Samples are not randomly selected.
 All variables in the study cannot be controlled by
the researcher.
CORRELATIONAL RESEARCH
 Attempts to determine the extent of a relationship
between two or more variables using statistical data
 In this type of design, relationships between and
among a number of facts are sought and interpreted.
 Cause and effect is not the basis of this type of
observational research.
 Researchers use this research design to correlate two
or more variables using mathematical analysis
method.
 The data, relationships, and distributions of variables
are studied only.
 Sometimes correlational research is considered a
type of descriptive research , and not as its own type
of research, as no variables are manipulated in the
study.
ADVANTAGES
 Findings can be generalised if selection process is
well designed and sample is representative of study
population.
 Relatively faster and easy to analyse.
 Eliminate bias.
 Data can be very accurate and reliable.
 Cost effective.
LIMITATIONS
 Related secondary data is sometimes not available
or accessing available data is difficult/ impossible .
 Difficult to understand context of a phenomenon.
 Data may not be robust enough to explain complex
issues.
 Its somewhat artificial.
 Get a less detailed picture.
REFERENCE
 https://www.liveabout.com/quantitative-research-
advantages-and-disadvantages-2296728
 https://blog.gwi.com/trends/qualitative-vs-
quantitative/24-03-2023
 https://www.questionpro.com/blog/quantitative-
research/01-04-2023
QUANTITATIVE RESEARCH.pptx

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QUANTITATIVE RESEARCH.pptx

  • 2. DEFINITION  Quantitative research is the systematic investigation that plays attention to numerical or statistical values in a bid to find answers to research questions.  It is numerical in nature.  Typically involves counting or measuring.  Quantitative research collects and uses numerical data to explore, describe, explain or predict trends or phenomena.
  • 3.
  • 4. CHARACTERESTICS  Used to determine the extend of a problem.  The results are based on larger sample sizes, that are representative of population.  Data is usually gathered using structured research instruments.  The research study can be usually be replicated or repeated.  Researcher uses tools such as questionnaires or computer software to collect numerical data.
  • 5.  Close ended questions  All aspects of study are carefully designed before data is collected-prior studies.  Data are in the form of numbers & statistics , often arranged in tables , charts, figures or other non- textural forms.  Generalization of results.
  • 6.
  • 7. TYPES  Descriptive Research  Experimental Research  Quasi-Experimental / Causal comparative  Correlational Research
  • 8.
  • 9. DESCRIPTIVE RESEARCH  Exploration and description of phenomenon in real- life situations.  Purpose of descriptive research is to observe, describe, document aspect of a situation as it naturally occurs.  Tools used to obtain data include questionnaire, interviews (closed questions), observation.  Helps to identify relationships.
  • 10. EXPERIMENTAL RESEARCH  Looks at cause-and-effect relationships  In experimental research, analysis is done around proving or disproving the statement.  Highly controlled, objective ,systematic studies.  Involves the measurement of independent and dependent variable.
  • 11. QUASI-EXPERIMENTAL  This method mainly depends on factor of comparison  Examines cause-and-effect relationships  Less control by researcher than true experimental designs  Samples are not randomly selected.  All variables in the study cannot be controlled by the researcher.
  • 12. CORRELATIONAL RESEARCH  Attempts to determine the extent of a relationship between two or more variables using statistical data  In this type of design, relationships between and among a number of facts are sought and interpreted.  Cause and effect is not the basis of this type of observational research.  Researchers use this research design to correlate two or more variables using mathematical analysis method.
  • 13.  The data, relationships, and distributions of variables are studied only.  Sometimes correlational research is considered a type of descriptive research , and not as its own type of research, as no variables are manipulated in the study.
  • 14. ADVANTAGES  Findings can be generalised if selection process is well designed and sample is representative of study population.  Relatively faster and easy to analyse.  Eliminate bias.  Data can be very accurate and reliable.  Cost effective.
  • 15. LIMITATIONS  Related secondary data is sometimes not available or accessing available data is difficult/ impossible .  Difficult to understand context of a phenomenon.  Data may not be robust enough to explain complex issues.  Its somewhat artificial.  Get a less detailed picture.