1. This shows majority of the responses are
female. Although there is still a good amount of
male responses so that this questionnaire would
not be gender bias.
2. There is a mixed response of peoples ages.This is good
because it is not age bias here although I need to
target my audience specifically for the age category
more likely to watch my documentary.
3. These responses make it clear to me that I need
to have my radio advert playing frequently for
those people to hear it as they only listen to the
radio 1-5 hours every week so they could miss
hearing it.
4. Many of the responses replied back with
fire radio station or heart. As these are
the two most popular radio stations, It
would be most effective to play the
advert on these stations to attract a
wider audience.
5. This clearly shows me that I need to have
the radio advert played in the morning as
this is when most people will be listening
and I can attract a wider audience from
this to watch the documentary.
6. From these questions I can get an
idea of the type of advert that
people remember the most. All of
the suggested responses are very
catchy radio adverts that are
almost like jingles. Psychological
studies show that the brain
encodes better acoustically with
upbeat rhythms. However this
does not fit in well with my theme
of documentary therefore I will
make it more empathetic to draw
people in.
7. These responses are not very helpful as they do
not give detailed responses.This could be due
to having a small sample group or asking the
same characteristic group.
8. The clear choice from this is to use slow, sad music within
the documentary as this would set the tone and
atmosphere of the documentary.
9. From these, it is a clear indication that a
female voice would be expected although
‘other’ was ticked, the answers were not
appropriate, I will use a female voice over but
also incorporate a male voice to show
authority and change the tone of the
documentary.
10. Most of these comments are valid and
possible things that I will consider when
creating my documentary .
I will draw upon the real life situations about
how they live and what can be done to help
them. But also try and avoid to make it
completely gloomy as I think this would not
appeal to as many people.
