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Audience research
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- 2. QUESTION 1 What Ilearn from these survey results is that those who are answering the survey 50% male or female. This means that the responses from the rest of the survey aren’t completely biased to one specific gender.
- 3. QUESTION 2 The agedemographic is very important when constructing any media product. Different age groups respond differently to media in terms of likes and dislikes. What I learn from this is that I have received survey answers from my target audience, where the responses range from 17 to 21+.
- 4. QUESTION 3 What isyour Favourite film genre? Many of the respondents answered ‘comedy’ as their favourite genre because it is fun to watch and that they enjoy to laugh. The other respondents answered ‘Horror’ because the storylines are interesting as well as the thrill of being terrified. What I can gather from this is that my audience want something interesting and gripping to watch, but occasionally want to laugh as it has a lot of re-watch value. I need to gear my trailer as much as possible to tend to these needs but still conforming to my genre conventions.
- 5. QUESTION 4 There isa lot of focus on how the plot progresses, meaning that the storyline has to be very interesting in order to garner any attention. A plot that twists and turns at any point throwing any viewer out of their comfort zone has to be expressed through the trailer. There is also a lot of attention on who is driving the plot. The audience is really keen to see who is causing the story to enter a climactic stage and want to find out their intentions. This can be easily portrayed through music that builds tension as well as base character action’s off mental health issues. The essence of murder seems to be imperative in this type of genre as blood and mystery are typical conventions. Finding a way to implement these conventions in a trailer may prove to be tough as it is important not to give the whole plot away.
- 6. QUESTION 5 The importanceof this question is to help to decide the location/setting of the trailer. This can help give me inspiration for sequences such as running through a gloomy forest or a rundown hospital. Although my trailer focuses on a school setting, typical conventions can be taken from different stories that conform to the genre e.g. Saw is set in an abandoned warehouse.
- 7. QUESTION 6 Most responsesto this question answered female but for surprisingly different reasons. Some said that it would subvert from the protagonist being male. Others said that females focus more on thought and emotions. Those type of characteristics would be more interesting in a psycho as it give the character different dimensions.
- 8. QUESTION 7 The coloursfor any piece of media have to accurately represent a certain theme or thought in order to be received by any audience. This means that constructing a house style is key to presenting any type of media. The colours are mostly identified with a genre and in this case, ‘red’ is mostly associated with psychological thrillers.
- 9. QUESTION 8 Knowing theright way to get the audience to feel any type of emotion can be expressed through music. This meaning that music can play a vital role in getting an audience to feel emotion towards a piece of text. Respondents said that eerie tones and slow piano notes can emphasize a suspenseful notion. Heartbeats were also mentioned, which is an interesting concept that I may tinker with.
- 10. QUESTION 9 This questionis specifically aimed at how I will be marketing my film poster through the preliminary task of a film poster and a magazine front cover. Knowing how to construct an effective campaign is crucial when trying to sell a media product. Using my target demographic, I can get a really good idea of where they consume their media and find out what platforms they use to learn about upcoming blockbusters. Most respondents answered with online advertisements on Snapchat and Instagram.
- 11. QUESTION 10 The generalconsensus for this answer was that the storyline or plot has to be something that hooks them in. With this I have to be really careful by not giving too much of the plot away but still have to add aspects that are interesting enough for my audience to want to know more. This can be done by leaving subtle hints through scenery or leaving the trailer with a cliffhanger and alluding to a red herring. Other answers said that the trailer needs to make them feel afraid of what is to come. This meaning that conventions of psychological thrillers need to be followed, but I would need to use music, mise-en-scene and camera angles to create those emotions of anxiety.