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Deconstructions
In this presentation, I will deconstruct individual aspects of a front
cover, a contents page, and a doubl...
The masthead is the title area
at the top of the page. The
writing overlaps the title, as
does the photo of Ed Sheeran.
Th...
The majority of font on this page
is straight, plain, and
professional. This suggests and
older target audience as they ar...
Taking photos outside means that you cannot
control the lighting or the weather but you
can get more interesting shots thi...
Crosswords and such suggest an
older target audience as younger
people, like myself, aren’t as inclined
towards them as th...
Davey Havok has a very specific
look that’s played up in this
double page spread. He wears a
short sleeved shirt to show o...
The background is quite plain
except for the border of lights.
This looks quite like the lights
surrounding a dressing roo...
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Deconstruction

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Deconstruction

  1. 1. Deconstructions In this presentation, I will deconstruct individual aspects of a front cover, a contents page, and a double page spread.
  2. 2. The masthead is the title area at the top of the page. The writing overlaps the title, as does the photo of Ed Sheeran. This shows the importance of the artist and also the importance of the article by bringing them forwards and making them stand out. ’THE STORIES OF THE YEAR” is there to let a potential buyer know that this magazine contains all the important and best articles and gives them a reason to buy this particular magazine over any competitors. It also says that it has the most ‘ESSENTIAL’ alums that are a ‘must-hear.’ This implies that you’d be missing out by not owning this magazine. Key-lighting is used so that one light is shining directly onto Ed’s face. This makes his expression (of confusion) stand out as his face becomes incredibly prominent. With other types of lighting, you might not get the shadow behind him. This has been done to bring him forward, as with placing him in front of the masthead. Having darkness behind him and having him look forward has optimistic connotations of him looking towards the light, looking towards the future, and having darkness behind him has subtle connotations of moving forward to bigger and brighter things.
  3. 3. The majority of font on this page is straight, plain, and professional. This suggests and older target audience as they are more drawn to professionalism. The title font that reads ‘Ed Sheeran is written in a font that looks almost like lipstick or crayon. Lipstick would have feminine connotations, appealing to a T.A of women. A crayon sort of font is somewhat out of place on a more professional magazine but could create contrast. It would fit in with the look that Ed Sheeran has. He’s described as an ‘everyday tale’ and is made to look down to Earth and normal with a confused, ’out of it’ look on his face, dressing him in plain clothes, and giving him an acoustic guitar (as opposed to an electric guitar) as a prop. He’s supposed to come across as out of place in the professional world as he’s just an ordinary man. This makes him more relatable, and by extension more likeable, to an audience. The lack of subimages shows an older target audience. Magazines who want younger readers tend to have a lot of pictures advertising posters and attempting to grab potential buyers eyes with an array of popular celebrities. The page remains saturated and doesn’t look empty, which is a fear when cutting down on subimages. It has been saturated with articles and content – which wouldn’t necessarily appeal to a younger audience. Magazines with younger recipients sometimes tend to skimp on text in favor of images and the text that they do write tends to be short and snappy. The most prominent color on this page is red. Red is a strong color, as are the other primary colors, and therefore will stand out. Ed has been dressed in black and the background is off-white with dark shadows to allow this red to pop even more than it usually would. It attracts the eye almost instantly. Red has connotations with passion and romance, but also danger and warnings. If we go with the idea that Ed’s name is supposed to appear as having been written in lipstick as opposed to crayon, then this fiery red would further this. It would extend the idea that he is a heartthrob who has ladies constantly after him.
  4. 4. Taking photos outside means that you cannot control the lighting or the weather but you can get more interesting shots this way. In this photo, the band are standing on what appears to be a hill with a nearby town fading into the fog into the background. Having these artists at an elevated position with homes, trees, and other things small and beneath them shows that they are ‘on top of the world’ and ‘at the height of the their game’ by quite literally placing them above other people and putting them at a height. This shows them as quite successful, or, at the very minimum, rising to success. Having a photo of a man in a suit suggests a level of professionalism. The setting for this photo is also quite professional as it is around great, white columns - potentially marble. This is associated with somewhat fancy architecture. Professionalism, as mentioned before, appeals to older people, more mature people.
  5. 5. Crosswords and such suggest an older target audience as younger people, like myself, aren’t as inclined towards them as the older generation seems to be. The color scheme is quite dull and grey on this page with splashes of red. This means that the red does stand out even more against such a plain background but it contributes even further to the professionalism. Magazines with incredibly young target audiences often need their magazine to be saturated in color in order to maintain audience interest and attention. With an older audience, this is not necessary.
  6. 6. Davey Havok has a very specific look that’s played up in this double page spread. He wears a short sleeved shirt to show off his tattoo sleeves, he wears the inverted cross, he has expanders in his ears, and his hair is quite messy. The look could be called punk. His look, his facial expression, and his relaxed stance seem quite laid back, which match with the idea of having a lazy, casual Friday. Important words within the title and the strapline have been colored purple, which is, arguably, the color that stands out the most on this page. Yet, it has been used very sparingly. Using a bright color sparingly atop a somewhat saturated background calls an immense amount of attention to these words. The phrases in question range from ‘a casual Friday,’ which stands out as it is relatable and fun, to ‘death of a rock star,’ which is quite dramatic and neither fun nor relatable. This difference creates a sense of contrast.
  7. 7. The background is quite plain except for the border of lights. This looks quite like the lights surrounding a dressing room mirror, which remind us that even if this man appears quite laid back and calm – he’s still a star and he’s still famous. The rest of the grey background has been used as it doesn’t stand out on it’s own at all. This makes the rest of the content on the page stand out. The photo of him as well as the article, which is broke up by questions in white boxes therefore making what’s written within the white stand out the most, and the article title. The title and the picture are color atop a colorless background.

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