3. The picture of Daniel Craig in a smart black suit is obviously a reference to
the famous James Bond movies, making it a very explicit. There is also text
to suggest this, such as ‘Bond is back’ and ‘007’.
I would say that it’s a pastiche reference, with the picture being a
stereotypical representation of when you think of James Bond.
The magazine may have chosen to use this intertextual reference, as the
‘Bond is back’, suggests that maybe a new Bond film was about to be
released or just had been. This would mean there would be plenty of
adverts on TV and in cinemas, making Daniel Craigs face very recognizable
at that specific time. This makes the reference good for both parties as
Daniels recognizable face promotes the magazine and the magazine helps
promote the movie.
