1. Where there any difficulties with casting or with
acquiring the stars/actors the producer wanted?
There were a few difficulties whilst filming this
movie with the main actor James Bond, who is
played by Daniel Craig. Daniel Craig admitted that
he desperately wanted to get out of the James Bond
contract and didn’t want to film the movie. Daniel
Craig told the public that he wanted to leave as
soon as he started filming it. However, he is still
signed to two more films.
How significant was casting to reach specific
audiences?
Daniel Craig has played the part of James Bond on
many occasions. The british audience feel that he is
doing well as he was introduced to a new audience.
Some people like to watch bond movies with
Daniel Craig in it as they say it is more realistic and
isn’t like the other ‘Cartoon Bond movies’.
However, some people think that Daniel Craig is
the worst Bond character as ‘he goes against
everything James Bond stands for’. They said
‘Bond is a smooth & suave guy not some macho
man who looks like he just came out of the army’.
As you can see a lot of people have many different
views on him. Some like him and some think that
he ruins the movie.

2. (source:http://www.nairaland.com/313587/danielcraig-insult-james-bond )
What did the studio film cost to make? How
much did the stars get? Where did the budget
go? Was the film shot within budget? Was it
ever in any danger of going over budget?
The film (Skyfall) cost $150 million (£93.7
million) and a third of these costs were covered by
Heineken after a promotional deal was made.
Heineken paid £28 million for their product
placement in the film. The promotional costs were
around $100 million. The crew tried to keep their
costs down so the filmed in London and a few
scenes in Shanghai. The film also made $1 billion
in revenues. The film made around $150 million in
profits. Daniel Craig reportedly made $17 million.