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Analysis of existing
products – Film
magazine
Empire
Empire is a monthly British film magazine published by Bauer
Consumer Media. Its first issue was in July 1989 and now it's the
biggest selling film magazine in Britain. It’s sold in the UK,
Australia, Turkey, Russia and Portugal. Empire even has it’s own
annual awards which are sponsored by Sony Ericsson.
Total film
Total Film is a British film magazine, launched in
1997, it’s the 2nd biggest selling film magazine after
Empire. It’s had Peter Jackson, Kermit the Frog and
Kevin Smith as guest editors.
Empire Limited edition
                                 subscriber only cover - Skyfall
This is a subscriber only cover; this is why there
are no adverts or things to grab your attention.
To keep their costumers subscribe to their
magazine they give them limited edition covers
making them feel they are getting something
exclusive. Empire have made this cover to like a
film poster, as there subscribers will be film fans
and enjoy collecting to do with film.
The grey background      “Nobody does it better”
                                                      Empire Skyfall cover
has been used to         This could be referring to
make the red Empire      James Bond the character
title stand out more     or even the magazine          The stills of other films
and grab attention.      suggesting they have have     shows the audience
                         the biggest scoop on the      what's in the magazine,
The bullet holes on      new James Bond film.          making them want to but
the magazine make it                                   it.
look action packed
with the latest film
news, making the                                       James Bond is looking
viewer want to buy it.                                 at the audience inviting
It also goes well with                                 them to read the
the James Bond                                         magazine. The pose,
photo.
  More                                                 costume and prop (gun)
  information                                          all show he is James
  about the history                                    Bond as he is so well
  of James Bond                                        known for these key
  is advertised to                                     features.
  try get the fans
  of James Bond
  to buy this issue
  and then maybe
  get hooked and
The black and white
photo makes the
                          Total Film Skyfall
yellow and red text             cover
grab your attention.
                                 “essential preview” is in
James Bond is                    red to stand out from
looking at the                   the rested of the
audience inviting                sentence making the
them to read the                 audience read it. The
magazine. The pose,              word choice of
costume and prop                 “essential” makes the
(gun) all show he is             audience feel it’s
James Bond as he is              absolutely necessary
so well known for                that they find out this
these key features.              information/preview.




                          Total film uses the
Total film has adverts    word “unseen”
showing off that’s in     making the audience
their magazine all over   feel they are getting
the cover.                something exclusive.
Empire and Total Film
All three of these covers I looked at had very similar
pictures of James Bond, so I believe that the film
company would of made James Bond have lots of
similar photos took to sell to magazines.

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Film magazine

  • 1. Analysis of existing products – Film magazine
  • 2. Empire Empire is a monthly British film magazine published by Bauer Consumer Media. Its first issue was in July 1989 and now it's the biggest selling film magazine in Britain. It’s sold in the UK, Australia, Turkey, Russia and Portugal. Empire even has it’s own annual awards which are sponsored by Sony Ericsson.
  • 3. Total film Total Film is a British film magazine, launched in 1997, it’s the 2nd biggest selling film magazine after Empire. It’s had Peter Jackson, Kermit the Frog and Kevin Smith as guest editors.
  • 4. Empire Limited edition subscriber only cover - Skyfall This is a subscriber only cover; this is why there are no adverts or things to grab your attention. To keep their costumers subscribe to their magazine they give them limited edition covers making them feel they are getting something exclusive. Empire have made this cover to like a film poster, as there subscribers will be film fans and enjoy collecting to do with film.
  • 5. The grey background “Nobody does it better” Empire Skyfall cover has been used to This could be referring to make the red Empire James Bond the character title stand out more or even the magazine The stills of other films and grab attention. suggesting they have have shows the audience the biggest scoop on the what's in the magazine, The bullet holes on new James Bond film. making them want to but the magazine make it it. look action packed with the latest film news, making the James Bond is looking viewer want to buy it. at the audience inviting It also goes well with them to read the the James Bond magazine. The pose, photo. More costume and prop (gun) information all show he is James about the history Bond as he is so well of James Bond known for these key is advertised to features. try get the fans of James Bond to buy this issue and then maybe get hooked and
  • 6. The black and white photo makes the Total Film Skyfall yellow and red text cover grab your attention. “essential preview” is in James Bond is red to stand out from looking at the the rested of the audience inviting sentence making the them to read the audience read it. The magazine. The pose, word choice of costume and prop “essential” makes the (gun) all show he is audience feel it’s James Bond as he is absolutely necessary so well known for that they find out this these key features. information/preview. Total film uses the Total film has adverts word “unseen” showing off that’s in making the audience their magazine all over feel they are getting the cover. something exclusive.
  • 7. Empire and Total Film All three of these covers I looked at had very similar pictures of James Bond, so I believe that the film company would of made James Bond have lots of similar photos took to sell to magazines.