Typical conventions A movie poster is a poster used to advertise a film. They normally contain an image with text. Todays posters often feature photographs of the main actors. The text on movie posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tag line, the name of the director, names of characters, the release date, etc.
Basics Where are they? In/outside cinemas Billboards. Bus Stops Websites, DVD, packaging, flyers, advertisements in magazines.
As we can see the Hollywood blockbuster movie posters of 2012 all appear to have thesame basic layout – close up of the face with an item (such as an apple) that hintstowards the story of the film. However these close ups could be a clever publicitytechnique, as all the close ups are of characters played by famous actors/actresses. Wecan apply this to Blumler and Katz’s explanation of IDENTIFICATION – audiences will recognise a film based on the famous actors displayed, and this will be an immediatereason as to why they will see a film. This would not work on our poster as Britishrealism films tend to use unknown actors.With this in mind we would need to think of differentways to draw in an audience to our film. Ifwe look at the posters for Submarine(2010) and the more recent SalmonFishing in the Yemen (2012) we can seethe theme of using bright, primarycolours in the titles for the film. Thesecolours draw attention to a poster,making it recognisable, easily standingout. Especially with SFINY we can seethe need for a poster to stand(Hollywood blockbusters) are. The photocreates an emotional atmosphere whichwill also draw in an audience.