Onepartners presentation on marco shopper trends at The White Horse

1. MACRO
SHOPPER
TRENDS
- Digital Integration
- In-store Experience
- Convenience
Simon Skidmore Founder, Onepartners
simon@onepartners.com.au
0416 299997

2. DIGITAL INTEGRATION

3. THE CONNECTED SHOPPER
• Google – 1 Billion search queries daily
• Facebook - 1.2 Billion messages daily
• YouTube - 300 hours of footage uploaded
every minute

4. THE POWER
HAS SHIFTED
TO THE SHOPPER

5. 95% OF PURCHASES
ARE STILL WITHIN
BRICKS & MORTAR STORES

6. CHINA’S ONLINE SHOPPING BOOM

7. US BI Intelligence 2014"
REVERSE ‘SHOWROOMING’

8. iBeacon
.
iBEACON

9. DIGITAL COUPONING
US: 80% of shoppers say
digital coupons close the deal
when undecided on purchase

10. SOCIAL SHOPPING
Shoppers are now carrying
the influence of hundreds of
friends in their pocket

11. IN-STORE EXPERIENCE

12. Retailtainment
RETAILTAINMENT

13. CONVENIENCE
90% of shoppers time in-store is spent navigating
– only 10% is spend interacting with products

14. DRIVE THROUGH

15. PARTNERSHIPS

16. THE SHOPPER
HAS BECOME
THE NEW CONSUMER!

17. Thank you.