Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Malaysia 2017-ecommerce

Update on trends and tips for eCommerce in Malaysia 2017

Related Books

Free with a 30 day trial from Scribd

See all

Malaysia 2017-ecommerce

  1. 1. Where Retailers Connect to Shoppers Ecommerce 2017
  2. 2. Ecommerce Lifecycle There is a distinct pattern that has emerged from the more mature ecommerce markets’ evolution that offers a degree of prescience for ecommerce in Southeast Asia.
  3. 3. Southeast Asia Ecommerce Market GEEKY Target 16M customers who are already shopping online – 7M shop monthly $1.3B USD p.a being spent online already in Malaysia Shopaholic Yuppies Early Tech Adopters Digitally Active
  4. 4. Marketplaces are driving growth for ecommerce in Malaysia, but they are only part of the ecosystem. Malaysian Ecommerce Landscape
  5. 5. Malaysian Ecommerce Landscape The Landscape is diverse with many leading edge solutions on offer for retailers.
  6. 6. Customers are driving the change • 66% of shoppers use their mobile phones to make a purchase online. • 56% of shoppers had only started buying online within the last 3 years. • 48% shop at least once a month online.
  7. 7. Are You Ready For 2017 ?
  8. 8. Ecommerce Checklist  Ecommerce enabled website  Mobile friendly website  Logistics solutions in place  Payment solutions in place  Returns & Refunds strategy  Marketing strategy  Growth strategy  Customer retention
  9. 9. Marketing Tips
  10. 10. Marketers are dealing with an increased number of screens, channels and touchpoints. Smart Marketing  Use your customer data to serve customers better  E-mail is still the most preferred communication tool  Tap into social media for more than vanity marketing  Think omni-channel with your marketing messages  Market your products at a granular level  Be where your customers are  Remember where your customers are in the sales cycle
  11. 11. Customer Buying Cycle Target the right audience at the right place at the right time.
  12. 12. What Customers Want
  13. 13. Listen to your customers Online customers are 84% more likely to abandon their shopping carts. By streamlining the find, inform and convert of the online cycle retailers are able to decrease their abandoned shopping carts. Supply The Demand
  14. 14. 2 Seconds or less Customers expect a website to load in under 2 seconds with 79% of them not coming back to a website that they visited if it was slow. Analyze, Analyze & Test
  15. 15. Highlight The Product
  16. 16. Page Design Tips  Clean product title  Add To Cart highlighted  Good product images  Price is bold and stands out  Stock and shipping calculator  Highlight savings  Customers reviews  Quick links to more details Make your products Pop
  17. 17. Retail is changing
  18. 18. The retail landscape globally is changing and consumers are driving the change. Retailers can expand to other markets and be open 24/7 to fulfil the demand with ecommerce. Market Movers Embrace the change ! In South East Asia the time is now.
  19. 19. Cross-border B2C E- Commerce is expanding worldwide. It is projected to see accelerating growth rates until 2020 and then decline slightly, while still maintaining double-digit growth figures. Asia-Pacific is predicted to become the largest region in global cross-border online retail. Global Commerce
  20. 20. #1 Leader in shopping platforms Presence in 8 countries 200 Million+ Product Catalog 3K+ Brands and Retailers on board Shopping platforms by more than 50M+ shoppers worldwide since 2004. What we do
  21. 21. Thank you & Any Questions ?

    Be the first to comment

    Login to see the comments

  • JunInoue3

    Feb. 23, 2017
  • leobllim

    Jun. 17, 2017
  • Bisqp

    Jun. 23, 2017
  • nextofsearch

    Jul. 10, 2017
  • MatthewFoo

    Sep. 13, 2017
  • youxlin1

    Oct. 24, 2017
  • MeiChai1

    Jan. 7, 2018
  • meiyeng0917

    Jul. 2, 2018

Update on trends and tips for eCommerce in Malaysia 2017


Total views


On Slideshare


From embeds


Number of embeds