Building PriceCheck to a world beating app.


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Voted international app of the year 2013. How we got there.

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Building PriceCheck to a world beating app.

  1. 1. •Created to develop & promote e-commerce •Market leader in shopping comparison & first stop for online shoppers in SA •In excess of 1 400 000 unique visitors per month •In excess of 3 million page impressions per month •In excess of 30 million products •In excess of 350 online shops •Launched the first African Price Comparison barcode scanner •One barcode scan every 30 seconds •Mobile now handles in excess of 190 000 UV’s •Launched
  2. 2. challenge MOBILE SHOPPING Is not mobile buying…
  3. 3. What are consumers searching for on mobile? 69% 46% Electronics or appliances Restaurants 67% Luxury goods 44% 68% 33% Cars and bikes Fashion items Groceries
  4. 4. What are they using mobile phones for? •56% Compare prices •44% Look for promotions or coupons • 42% Read reviews • 38% Search inventory • 16% Scan a barcode while in store • Contact a retailer, manufacturer or business other than by calling
  5. 5. When do customers think of you? Traditionally…
  6. 6. When should your customers think of you? With mobile…
  7. 7. 51% Of festive season shoppers plan to research online but buy in-store
  8. 8. Sa ropo economy internet economy = R2.8 billion R3.6 *30% higher
  9. 9. 37% Of consumers use search as their go-to source for gift ideas.
  10. 10. 4 out of 5 tablet/mobile owners will use them to help with festive season shopping, mainly to compare prices and read reviews.
  11. 11. How they buy Of shoppers used an app (e.g. price comparison tool)
  12. 12. More than 50% of smartphone shoppers share their shoppingfinds on social media
  13. 13. The By 2014, more than 50% of total online retail revenue will be influenced by a mobile Phone & device tablet prize…
  14. 14. ON THE RISE Once a customer starts using their smartphone during shopping, they tend to use it for 50-60% of shopping trips.
  15. 15. 60% Of global respondents say by 2014 multiple retail channels will be the norm
  16. 16. OBSTACLES 50% of mobile users abandon a page if it doesn’t load in 10 seconds 60% of these users won’t return If you’re going to do it, do it right!
  17. 17. “Users are not going to download 40 different apps for 40 different stores and use a new app every time they enter a new store. Work with aggregation apps that resemble a mall on the phone.”
  18. 18. The Solution
  19. 19. Thank you! Andre de wet Gm: pricecheck @andre365