Cashing in on mobile commerce


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In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ready to cash in on this mobile revolution?

Join us to learn the strategies and how-tos for both selling and managing your store via mobile.

Selling via mobile:
Who is shopping on mobile devices
What makes them buy
Surprising ways to capture their attention and keep it through a sale
Driving repeat traffic back to your store from a mobile environment

Managing your store on the go:
Get real-time data no matter where you are
See what is selling and why
Change product details on the fly
Contact customers when you need to most

Join us and find out how you can be part of the m-commerce revolution and cash in on elusive mobile sales.

Published in: Business, Technology
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Cashing in on mobile commerce

  1. 1. Agenda • Who is shopping? • What is making them buy? • Mobile store best practices • Second screen impact • Keep them coming back • Real-time store and order management
  2. 2. Who is shopping on mobile? “In 2016 mobile will account for $87 Billion of ecommerce.” -Morgan Stanley More than 50% of store traffic is mobile Average order value on tablets: $329, smartphone: $250 Men: 45%, women: 35%; Men during office hours, women after
  3. 3.  Health and Beauty up 50%  Appliances up 40%  Electronics up 34%  Household Care up 25% What are they buying? Spending more in a variety of categories compared to non-mobile shoppers
  4. 4. Mobile success Customer Case Study: Lady in Red found success by using mobile site, finds it simple and very user friendly
  5. 5. Mobile for pre-buying activities - 30% Review products - 44% Compare prices - 44% Research deals
  6. 6. © 2013 Bigcommerce Pty. Ltd. Buying via mobile - 31% purchase if product information is easy to get - Less steps = more checkouts - Who does the work now: You or your customers?
  7. 7. Mobile best practices Default store needs to be mobile friendly, next step is to customize mobile store to your brand Mobile store or app? Both is best! 62% use mobile store 38% use store app Make checkout quick and easy for mobile
  8. 8. Mobile storefront — same branding across desktop, tablet and smartphone Customer Case Study: Where Did You Get That Case?
  9. 9. Second screen trends Usage while watching TV or gaming: 85% once a month 40% daily 19% shop for products seen in shows while watching TV 79% visit Facebook while watching TV
  10. 10. Cash in on second screen - SEO for mobile - Reward for shopping during broadcast, e.g. Viggle - Use customers’ top shows to drive business (not with traditional ads) “27% look up info & 22% seek deals on products while watching TV shows.” -Nelson
  11. 11. Mobile coupons • Not just for local business • Distribute via email • Social media • Coupon apps “By 2014, 25% of mobile users will redeem a mobile coupon.” -eMarketer
  12. 12. Price comparison listings • 56% are using mobile to check prices • Getting listed = getting found • Mobile SEO is critical • Will buy via mobile in store if price/shipping options are right
  13. 13. Keep them coming back Reminder to rebuy via emails or text © 2013 Bigcommerce Pty. Ltd.
  14. 14. Abandoned cart saver Bring back visitors who left your store before buying
  15. 15. Customer Case Study: Night-Gear “In the last month alone, we recovered over $8,000 in sales we would otherwise have lost.”
  16. 16. Drive back with social media Mobile users spend over 9 hours a month on social media
  17. 17. Mobile ads - 71% of users search after seeing ads - 82% remember ads - 50% take direct action on ads and 49% of those purchase
  18. 18. © 2013 Bigcommerce Pty. Ltd. Real-time store and order management Any place, any time
  19. 19. Mobile store management Real-time order notification Real-time performance dashboard
  20. 20. Mobile order management Customer billing history Order details
  21. 21. • Review incoming orders • Understand impact on stock • See special notes about order • Complete order fulfillment • Contact via email or click to dial if questions or issues arise Backlog of orders Mobile order management
  22. 22. Mobile product page management • Feature or hide products as you learn about inventory levels • Change title • Change price • Update product images
  23. 23. Mobile commerce checklist  Have an easy-to-buy-from mobile store that complements our standard desktop offering  Customize your mobile store to reflect your brand  Shorten checkout steps as much as you can  Optimize your store and product pages for mobile SEO  Get listed on price comparison sites  Take advantage of second screen activities  Leverage trends in social media  Manage orders and your store via mobile
  24. 24. Start cashing in on mobile commerce today! Bigcommerce has all the tools you need to cash in on mobile commerce. Implement the mobile checklist Try Bigcommerce free: