Green Marketing

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Green Marketing

  1. 1. Good Morning “The best way to be creative is don’t disclose your source.”
  2. 2. GREEN MARKETING Presented by: Mr SUDIP MAHAPATRA (MBA Final SEM)
  3. 3. WHAT? According to AMA Marketing of products which are environmentally safe or environment friendly. • Also known as environmental marketing or ecological marketing.
  4. 4. General Information • The Word comes in to existence in early 1990s. • First started in US. • First efforts made by various organizations to protect environment. • 12% consumer of US are green consumer. • Approx. 26 billion USD green product are sold every year.
  5. 5. WHY? • Safe for environment • Easy disposal • Healthy • Increase greenness • Public pressure • Govt. pressure • Global warming • Decrease in forest
  6. 6. The “Green Marketing MIX” • The product mix of green marketing consists of 4p’s of marketing with 3p’s of social marketing. • 4p’s: Product, Price, Place & promotion • 3p’s: Public, Partnership & Policy
  7. 7. The “Green Marketing MIX” • Product: Eco-friendly product, should protect environment • Price: In general high price • Place: ecological packing, marketing local & seasonal product • Promotion: promotion should be certified under ISO 14000
  8. 8. The “Green Marketing MIX” • People: Involvement of both consumer & employee. • Partnership: Costly affair , required involvement of groups of organization. • Policy: Different policies has to be adopt for social marketing.
  9. 9. HOW? • Know your customer. • Educating customer. • Being genuine. • Reassure the buyer. • Consider your pricing. • Let the customer participate. • Satisfaction of wants.
  10. 10. Benefits • Healthy products • Prevent soil degradation • Increased life expectancy • Enhance environmental awareness • Protecting environment
  11. 11. Benefits • Protecting various animal species • Improve agriculture • Save energy • Less pollution • Recycling of products
  12. 12. Complications • Difficult to develop eco-friendly products • High cost of product • Promotion problem • Awareness problems • False claims • Costly affair for organization
  13. 13. Conclusion • Green Marketing is best as it offers….. Consumer satisfaction as well as eco-friendly product & does not pollute environment.  Also create awareness among public to save the world.
  14. 14. Best example are…… • Whirlpool introduced CFC free Refrigerators. • Introduction of LED bulb. • CNG used in vehicles. • Jute bags used by various companies. • Energy efficient products introduced by various organization like 5 star rating electrical equipment's.
  15. 15. THANK YOU Go Green… Save Environment, Save Life………

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