Green marketing refers to highlighting the environmental benefits of products and services. It aims to reduce the negative environmental impacts of business processes. Some benefits of green marketing include standing out competitively, reducing environmental impacts and costs, ensuring long-term growth, and gaining credibility. Common green marketing strategies include using recycled materials, upgrading equipment to be more eco-friendly, and promoting sustainability initiatives.

1. Green Marketing
Group-4
Bhavya Sharma
Amrita Nigam
Chirag Nilhani
Prnav Singh
Shivangini Gupta

2. Index
∞Overview
∞Why Green Marketing
∞Benefits of Green Marketing
∞6 Green Marketing Strategies
∞Green Marketing Mix
∞Business that opted the Concept

3. Overview
Green marketing refers to selling products or services by highlighting their
environmental benefits. Some call it eco-marketing or environmental
marketing, and consumers recognize such brands by terms like "organic,"
"eco-friendly," "recyclable," or "sustainable".
The concept of green marketing appeared as the after-effect of humans'
negative impact on our planet. Brands illustrate how they change their
missions and practices from revenue-driven to environmentally aware by
business processes that have the least impact on the environment as
possible.

4. Why Green Marketing
• Implementing sustainable business practices
• Demonstrating social responsibility
• Reducing expenses (packaging,
transportation, energy/water usage, etc.)
• Demonstrating how safe and mindful
products or services are

5. Benefits of Green Marketing
• Stand out in the increasingly competitive
environment;
• Reduce the negative impact of production on
the environment;
• Save energy, reduce the use of natural
resources and carbon footprint;
• Produce recyclable products;
• Improve your credibility;
• Enter a new audience segment;
• Ensure long-term growth;
• implement innovations;
• Obtain a higher revenue.

6. 6 Green Marketing Strategies
• Use recycled materials
• Consider using bulk email service
• Upgrade your equipment and vehicles
• Highlight that your company is eco-friendly
• Invest in social media marketing
• Support environmental initiatives

7. Green Marketing Mix
• PRODUCT: Environment friendly products made from recycled
materials. Efficient products not only save water, energy and money, but
also reduce harmful effects on the environment.
• PRICE: Green pricing takes into consideration the people, planet and
profit in a way that takes care of the health of employees and communities
and ensures efficient productivity

8. Cont.….
• PLACE: Green place is about managing logistics to cut down on
transportation emissions, thereby in effect aiming at reducing the
carbon footprint.
• PROMOTION: Green promotion involves configuring the tools of
promotion, such as advertising, marketing materials, signage, white
papers, web sites, videos and presentations by keeping people,
planet and profits in mind

9. Business that opted The Concept
• Patagonia
• Starbucks
• Timberland
• IKEA
• The Body Shop
• Etc..

10. https://youtu.be/qA4GQDUgQBc
IKEAs Initiative towards Green Marketing