business plan on online books second hand selling

1. Managerial Process Skills-
Business Plan:
Online Used Bookstore
MAYURI VADHER

2. Puranebooks.com

3. Introduction
Students are looking for convenient, money
saving ways to purchase textbooks and to
receive more value when re-selling textbooks
at the end of each semester.
The Puranebooks.com is an internet market
place. Providing college students with the
opportunity to buy, sell and trade college
textbooks.
Local booksellers also get an opportunity to
make their store online through us.

4. Target Audience
Students mainly pursuing professionally
courses.
Eg:Medical,Management,Engineering,etc
Local bookstores in Mumbai.

5. Why This Plan?
 Estimated at over $2 billion, the books industry in
India is growing at about 20%. Of the total industry,
more than 10% makes for second hand books so
there is huge potential for the business.
 High cost of books
 Present situation creates loose-loose situation for
students.
 Low Accessibility of Professional courses books.
 Cost Efficient
 More value at the time of Re-selling.

6. Financial Aspects:
Initial Seed Investment is required for
Website development around Rs.50,000
Staff of 2 people for handling the back end
operations- Rs.10,000 each
Profit Margin of 5-10% depending on the
type of the book.
Break even would be achieved in one and
half year.

7. Features
Creates an interface for local bookstores
of Mumbai
Buying and selling of professional books
under one roof
Transparency in trading of books
Discounts for frequent users.
Delivery time 24-48 working hours.
Payment Mode- both online and offline
payment service is available.

8. Competitors
Secondhandbooksindia.com
Bookadda.com
Madbooks.com
Local Dealers
Problems
 Dealer’s trust factor
 Shipment costs

9. Marketing Strategies
Word of Mouth
Social Media sites
Put ads on sites that are been frequently
visited by students, Like Slideshare,
Studymode, Authorstream, Scribd, etc
Through our dealers

10. Future Plans
Puranebooks.com will strive to achieve the
following objectives:
Become the leading Internet marketplace
for used books
Attract maximum registered users in the
first year
Expansion in other cities like
Pune,Banglore, Hyderabad and Delhi
Long term discounted contract with courier
partners to lower the delivery costs and
provide prompt delivery services.