Swapping of used books in place of needful ones is worth than wasting of books

1. INNOVATIVE BUSINESS PLAN
Swapping of Books and Trade

2. BST
(NOT ‘BUSINESS STUDIES’ BUT
‘BOOKS SWAP AND TRADE’ )
‘BOOK SWAP AND TRADE’ IS A PROJECT OF
EXCHANGING BOOKS AMONG THE STUDENTS.

3. MOTTO
The motto of this project is-
‘Give books away, take books you want.’
OBJECTIVES
 Use the marketing strategy to make our own
Bookstall
 Reduce the hassle of the students of our Colleges
and Universities
 Save the valuable times and energy of the students
in bargaining and outcry
 Creating the tendency of reusing product among
the students

6. WHAT WILL BE OUR PRICING STRATEGY?
As per Seller Perspective:- A seller of books must be
provided with some price bracket
 i.e. 40-60% of the MRP of the old books as per the
condition &
 upto 90% of the new books
 And for online users, credit will be given in some wallet
attached with our own website and this can be used only
for buying books and not for some other purposes.
 But for offline, credit will be given on our retail outlets
and as per the choice of the Customer.

7. As per the Buyer Perspective:- A buyer of books will
pay a price under a price bracket
i.e. 40-70% of MRP of old books &
100% for the new books
 And we work with a very small margin of 5 to 10%
so as to compete with existing competitors and to
give maximum benefits to our customers.
 And so we make profits for fulfilling our business
motive by adopting the above pricing strategy.

11. PROBLEMS TO IMPLEMENT SUCH PROJECT
IN INDIA
o Poor or insufficient infrastructural facilities.
o Lack of awareness of general students.
o Lack of skilled technical human resources.
o Lack of eagerness to receive new things
o Above all lack of cooperativeness of authority
RECOMMENDATIONS FOR SOLVING THE
PROBLEMS
 Making student aware about the project.
 Making good infrastructural facility to adopt
changing situation.
 Introduce or run MIS systems to do it easily.
 Making the students interested about book
sharing.