It is a proper proposed business plan of a book store

1. PROPOSED
BUSINESS PLAN
Made by: Shagun Garg

2. What is a business plan?
◦ A business plan is a written document that describes in detail how a
business — usually a startup — defines its objectives and how it is to
go about achieving its goals. A business plan lays out a written
roadmap for the firm from each of a marketing, financial, and
operational standpoint.
◦ Business plans are important documents used to attract investment
before a company has established a proven track record. They are
also a good way for companies to keep themselves on target going
forward.

3. THE BOOK BAR
◦ The Book Bar is a student-to-student Internet marketplace providing college
students with the opportunity to buy, sell and trade college textbooks,
participate in auctions, post classified ads, provide teacher evaluations, and
buy products for college.
◦ The Book Bar will enable students to buy, sell, and trade textbooks directly to
other students, by-passing the university bookstores. By selling textbooks to
other students, the seller can receive more money than the bookstore will
pay and the buyer can pay less than the bookstore charges.
◦ The Book bar was founded in july and Presently in it’s startup stage.

4. LOCATION AND FACILITIES
◦ Address- 800 Gandhi Nagar, Gujarat- 382006,
India.
◦ Website- www.thebookbar.com
◦Email id – info@thebookbar.com
◦ The Book Bar’s data center is hosted and
maintained by Connect Internet Services. Atl-
Connect is located in Gujarat, India.

5. MISSION
◦ The Book Bar’s mission is to provide college students a valuable and
unique source for products, services and information. In order to
achieve our mission, The Book Bar commits to the following
philosophies:- It’s all about the product.Our customers are our
employers.Don’t be greedy.Keep our employees happy.
◦ Become the leading Internet student-to-student marketplace.
◦ Attract 500,000 registered users in the first year.
◦ Achieve 50,000 visits per month.
◦ Establish sustainable profitability within the first year

6. PRODUCT SUMMARY
◦ The Book Bar will offer college students a unique blend of products, services, and content that
is not offered by any single company on the Internet. The Book bar will aggregate
participants, products, services and content to create a student-to-student marketplace and
retail website targeting 15.8 million college students.
◦ Specifically, the Textbook Exchange functionality allows students to post their textbooks online
for sale or trade, upload images, and indicate the condition of the book. Students looking for
used textbooks will be able to search for used textbooks for sale or trade in their local area or
nationwide. A fee will be charge for posting textbooks. The fee may vary based on the
asking price of the textbook. Sample textbook categories include:
• English
• Mathematics
• Social studies
• Accountancy
• Law
• Marketing
• Physics
• History
• Engineering

7. ORGANISATIONAL PLAN
◦ Form of ownership- Partnership (comprising of 2 owners).
◦ Our management team comprises of 7 members and each of us work
remotely.
◦ We are following up Functional organisational structure for our organisation.
◦ Our management team comprises of 3 managers for each department and
4 employees and 2 interns.
◦ We have 4 department’s which are-
1. Production 2. Marketing
3. Finance

8. Management
Team
CEO Managers Employees/interns
Shagun garg Person A (production
manager)
Employee 1 (operations)
Person B ( marketing
manager)
Employee 2 ( customer
support)
Person C (financial
manager)
Employee 3 ( delivery
man)
Employee 4 ( paper work
and handling interns)

9. PRODUCTION PLAN
◦ The main business model for The College Cafe relies on college students providing the
textbooks and Classified materials.
◦ For the retail business component we have established relationships with manufacturers
or distributors from different regions.
◦ The website is designed with the needs of the college student as the focus. The College
Cafe is built using Microsoft technologies which will provide the flexibility to easily
expand products and service offerings in the future.

10. MARKETING PLAN
◦ The College Cafe’s customers will be the college students residing in india. This segment is a
niche market that has no single business entity.
◦ The main business model for The College Cafe relies on college students providing textbooks
which are available on the website. Therefore, our focus will be on the marketing strategy to
increase student traffic and usage. In turn, visitor volume and transactions will maintain the
inventory of products and services offered.
◦ The College Cafe’s overall advertising and promotional objectives are to:
◦ Acquire customers and generate sales.
◦ Position The College Cafe as the market leader.
◦ Increase company awareness and brand name recognition among college students.
◦ Collect market research to create immediate and long-term marketing plans.

11. FINANCIAL PLAN
◦ The following are the summarized points from The College Cafe’s financial
plan:-
◦ The College Cafe will generate assertive revenues by the end of
year one.
◦ The College Cafe will start reporting sustained profits during the
9th month of the 1st year.
◦ The College Cafe will require an initial investment in capital to
finance the marketing campaign and launch strategy.
◦ The College Cafe will require additional investment to fund
additional Web development, sales and marketing efforts and
general operating expenses.

12. FUNDING
◦ Use of Funds
Initial funding proceeds will be used primarily for marketing,
additional website development and maintenance. All the
equipment needed will be leased or purchased, and included in
the operational expenses. The rest of the funds will be used as
working capital to maintain the operations until revenues
generated by The College Cafe will be at the point where we can
sustain operational expenses.