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Chips are ready to eat
Introductory page
• Royle Chocolate Potato Chips produced ready to eat food packets
• Making potato chips
• Process of pot...
Executive summary
• Total cost of project : 10,00,000
• Market location : Jamnagar
• Type of market : Small scale industry...
Environmental and industrial analysis
• Infrastructure:
• Building & warehouse
• Water
• Electricity
• Competitors
• Balaj...
Descriptionof venture
RoyleChocolate Potato Chips
Address of our Manufacturing plant:
A1,GIDC phase 3,Jamnagar
Address of ...
Loading
potatoes
Washing Peeling Washing Sorting
SlicingWashingDryingFryingDeoiling
Cooling
Layering
chocolate
Freezing Pa...
Marketing plan
4Ps of
Marketing
Product
Price
Place
Promotion
Product
Price
Pack Weight Price (in Rs.)
15 gm 10
30 gm 20
240 gm 160
480 gm 320
960 gm 640
Place
Jamnagar
Promotion
• Advertising
• Grocery
• Small shops
• Cinemas
• Malls
• Retail outlets
• supermarkets
Channel of distribution
Manufacturer Wholesaler Retailer
Organization plan
Royle Chips
HR(Ms. Vanita
Hathaliya)
Marketing(Ms.
Heeral Brijlani)
Selling &
distribution(Mr.
Datt Duba...
Organization plan
• B.O.D. and Partners :
1. Ms. Darshana Chauhan
2. Ms. Vanita Hathaliya
3. Ms. Heeral Brijlani
4. Mr. Da...
Assessment of risk
• Shifting consumer taste and preference
• Oversupply of chips at the wholesale and retail levels
• Com...
Financial plan
• Details of Land - Urban Land
• Total Cost of Land- 1,64,700
• Total Cost of building- 1,08,000
• Total co...
• Total Recurring Expenditure
License / Legal formalities 5,000/-
Water & electricity bill (4000+8000) 12,000/-
Salary [4*...
Calculations of breakeven point
 600*640=3,84,000/- 1st year sales 384000
+ 3,84,000/- 2nd year sales 700 448000
+ 3,84,0...
Appendix
Bibliography
• Balaji wafers
• Lays wafers
• Prepared by:
• Darshana Chauhan
• Vanita Hathaliya
• Heeral Brijlani
• Datt Dubal
• Guided by:
• Prof. Archana Gadhavi
Chocolate Potato chips - business plan
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Chocolate Potato chips - business plan

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Potato chips business plan

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Chocolate Potato chips - business plan

  1. 1. Chips are ready to eat
  2. 2. Introductory page • Royle Chocolate Potato Chips produced ready to eat food packets • Making potato chips • Process of potato chips • Selling of potato chips
  3. 3. Executive summary • Total cost of project : 10,00,000 • Market location : Jamnagar • Type of market : Small scale industry • Product : Royle Chocolate Potato Chips • Type of unit : Partner ship firm
  4. 4. Environmental and industrial analysis • Infrastructure: • Building & warehouse • Water • Electricity • Competitors • Balaji wafers • Lays wafers
  5. 5. Descriptionof venture RoyleChocolate Potato Chips Address of our Manufacturing plant: A1,GIDC phase 3,Jamnagar Address of our Wholesaler: DKV Principal Bungalow, Patel Colony, Jamnagar
  6. 6. Loading potatoes Washing Peeling Washing Sorting SlicingWashingDryingFryingDeoiling Cooling Layering chocolate Freezing Packaging Distributing Production plan
  7. 7. Marketing plan 4Ps of Marketing Product Price Place Promotion
  8. 8. Product
  9. 9. Price Pack Weight Price (in Rs.) 15 gm 10 30 gm 20 240 gm 160 480 gm 320 960 gm 640
  10. 10. Place Jamnagar
  11. 11. Promotion • Advertising • Grocery • Small shops • Cinemas • Malls • Retail outlets • supermarkets
  12. 12. Channel of distribution Manufacturer Wholesaler Retailer
  13. 13. Organization plan Royle Chips HR(Ms. Vanita Hathaliya) Marketing(Ms. Heeral Brijlani) Selling & distribution(Mr. Datt Dubal) Operation(Ms. Darshana Chauhan) Managing workers Managing Sales force Managing sales Managing production operations
  14. 14. Organization plan • B.O.D. and Partners : 1. Ms. Darshana Chauhan 2. Ms. Vanita Hathaliya 3. Ms. Heeral Brijlani 4. Mr. Datt Dubal • Responsibilities : Each Partner have equal responsibility of firm.
  15. 15. Assessment of risk • Shifting consumer taste and preference • Oversupply of chips at the wholesale and retail levels • Competitors
  16. 16. Financial plan • Details of Land - Urban Land • Total Cost of Land- 1,64,700 • Total Cost of building- 1,08,000 • Total cost of machinery - 3,90,000 • Total 6,62,700
  17. 17. • Total Recurring Expenditure License / Legal formalities 5,000/- Water & electricity bill (4000+8000) 12,000/- Salary [4*12000] 48,000/- Wages [(5*3000)+(1*2000)] 17,000/- Raw Materials (potatoes, chocolates & butter) 2,05,000/- (80000,200 kg butter rs of 400 per kg; 120000,200 kg chocolate rs of 600 per kg; 5000 rs, 500 kg rs 10 per kg) Packaging 5400/- Promotion 15,000/- Distribution cost 5,000/- Depreciation(5% on building) 5,400/- Depreciation(5% on Machinery) 19,500/- Total: 3,37,300/-
  18. 18. Calculations of breakeven point  600*640=3,84,000/- 1st year sales 384000 + 3,84,000/- 2nd year sales 700 448000 + 3,84,000/- 3rd year sales 800 512000 + 3,84,000/- 4th year sales 900 576000 15,36,000/- Total sales 1920000 - 10,00,000/- Total cost 1000000 5,36,000/- Remaining amount 920000 - 4,36,000/- Loan with interest 560000 1,00,000/- Net profit 360000  Breakeven point will be achieved in end of 4th year.
  19. 19. Appendix Bibliography • Balaji wafers • Lays wafers
  20. 20. • Prepared by: • Darshana Chauhan • Vanita Hathaliya • Heeral Brijlani • Datt Dubal • Guided by: • Prof. Archana Gadhavi

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