2. Introductory page
• Royle Chocolate Potato Chips produced ready to eat food packets
• Making potato chips
• Process of potato chips
• Selling of potato chips
3. Executive summary
• Total cost of project : 10,00,000
• Market location : Jamnagar
• Type of market : Small scale industry
• Product : Royle Chocolate Potato Chips
• Type of unit : Partner ship firm
4. Environmental and industrial analysis
• Infrastructure:
• Building & warehouse
• Water
• Electricity
• Competitors
• Balaji wafers
• Lays wafers
5. Descriptionof venture
RoyleChocolate Potato Chips
Address of our Manufacturing plant:
A1,GIDC phase 3,Jamnagar
Address of our Wholesaler:
DKV Principal Bungalow, Patel Colony,
Jamnagar
13. Organization plan
Royle Chips
HR(Ms. Vanita
Hathaliya)
Marketing(Ms.
Heeral Brijlani)
Selling &
distribution(Mr.
Datt Dubal)
Operation(Ms.
Darshana
Chauhan)
Managing workers Managing Sales force Managing sales
Managing production
operations
14. Organization plan
• B.O.D. and Partners :
1. Ms. Darshana Chauhan
2. Ms. Vanita Hathaliya
3. Ms. Heeral Brijlani
4. Mr. Datt Dubal
• Responsibilities :
Each Partner have equal responsibility of firm.
15. Assessment of risk
• Shifting consumer taste and preference
• Oversupply of chips at the wholesale and retail levels
• Competitors
16. Financial plan
• Details of Land - Urban Land
• Total Cost of Land- 1,64,700
• Total Cost of building- 1,08,000
• Total cost of machinery - 3,90,000
• Total 6,62,700
17. • Total Recurring Expenditure
License / Legal formalities 5,000/-
Water & electricity bill (4000+8000) 12,000/-
Salary [4*12000] 48,000/-
Wages [(5*3000)+(1*2000)] 17,000/-
Raw Materials (potatoes, chocolates & butter) 2,05,000/-
(80000,200 kg butter rs of 400 per kg;
120000,200 kg chocolate rs of 600 per kg;
5000 rs, 500 kg rs 10 per kg)
Packaging 5400/-
Promotion 15,000/-
Distribution cost 5,000/-
Depreciation(5% on building) 5,400/-
Depreciation(5% on Machinery) 19,500/-
Total: 3,37,300/-
18. Calculations of breakeven point
600*640=3,84,000/- 1st year sales 384000
+ 3,84,000/- 2nd year sales 700 448000
+ 3,84,000/- 3rd year sales 800 512000
+ 3,84,000/- 4th year sales 900 576000
15,36,000/- Total sales 1920000
- 10,00,000/- Total cost 1000000
5,36,000/- Remaining amount 920000
- 4,36,000/- Loan with interest 560000
1,00,000/- Net profit 360000
Breakeven point will be achieved in end of 4th year.