1. Tour Advert Analysis
This is an advert for the Chase and Status tour for their
album:No More Idols.
Theyuse the same fontand
backgroundpicture as their
album,thisisbecause their
albumwasa successand it has
become a brandimage.Theycan
nowuse thisas a unique selling
point.
Theyuse a consistentcolour
scheme,thismaybe to
reinforce theirtraitsandstyle,
and that if yougo see them
youcan expectthe same good
time you getfrom listeningto
the album.
Whencomparedto the album
cover,theyaddedthe wordlive –
thiscouldmeanthat youget
everythingthatcomeswiththe
albumif yougo to one of their
concerts,but you alsoget a
special experience asyouare
seeingthemlive,thismayurge
theirtargetmarketto buy their
ticketsevenmore.
It givesplentyof
informationaboutthe
tour,includingwhere
youcan buythe tickets
and where itwill take
place.Thisallowsfor
easyaccess which
makesiteasyfor
people topurchase
tickets.Ithasn’tmade
it to complicated, thus
reinforcingthe simple
designof the original
album
