The document summarizes the intended messaging and target audiences of various elements on the contents page of a rap music magazine. Elements like the cover image of a tattooed rapper, use of gold typography, and inclusion of stories about up-and-coming and established artists are meant to appeal to a wide range of demographics, including younger and older audiences, as well as social groups like hippies and the wealthy. Diversity of ethnicity in images and topics is aimed at promoting equality and collaboration in the hip hop industry. An inside story about a hometown rapper returning to perform is intended to motivate audiences of all ages through a message about pursuing dreams regardless of origins.

2. My front cover is an image of a man who is of a strong physical stature for a rapper who would usually spend
tiring hours in the studio, rather than working out or anything of that nature. This would impress a younger and
older female audience as younger woman would focus on this mans appearance as something to rave about,
whereas older women would look at this incentive of his to multitask as the “perfect” individual who excels in
everything he does.
The fact the rapper also boasts tattoos which are engraved all over his arms, could be seen as a rebellious
appearance amongst youths who are often associated in the media with wearing hoodies, hats the wrong way
round etc. This infringement of the skin will make them infer that within this artists music, there will be some
songs that subvert the rules of society, which many youths enjoy seeing as it gives them a topic of discussion in
their schools, amongst family members etc.
Furthermore, the fact this rapper has chosen to wear a vest top, when the magazine is being distributed in the
winter season of December, will adhere to appeasing several hippy movements as in the media they are
perceived as individuals who have a different sense of style in terms of how they dress as opposed to the norms
of society, likewise this figurehead here. Hippies are also quite oblivious of the neutral opinion of their
appearance, hence why this rappers facial expression being lit up with a smile adheres to making this social
group feeling better about themselves, whilst it also unveils another characteristic of the rapper who isn’t
effected by the controversies or speculation he may be facing around him.
My figurehead also helps to piece together each spectrum of my target audience as tattoos are what most
people from ages 20 and above commonly accept as a valuable addition to their appearance, whilst the pose of
“hand on chin” is a euphemism for confidence in teenage language, which a younger generation faced with the
stress of college, work and personal struggles would enjoy as motivation for how they can make their way
through life. The fact the tattoos also blend in with the rappers vest top also implies that a younger generation
are colour coordinated when turning up for events, education or a special event set within their families e.g. a
birthday party.
The fact that the individual is mixed race, and also of a Jamaican ethnicity and may also appeal to people who
listen to reggae music also as it encourages them to see one of their own step into the world of hip-hop rather
than just following the normal approach of reggae. Therefore, the fact that this nationality is spreading across
different music genres encourages them in how far they’ve came in the world of music.

3. The fact that the cover-line “streets to stardom” has been used to embody the younger generations often known
as the “chavs” of society, to imply that there’s good in everyone, and that negative stereotypes of younger
generations is just a temporary phase of life that they must surpass to be of the state of my 16 year old rapper
included on this contents page.
Also, the fact that the typography is written in gold will relate to the rich people as the connotations of this are
that of a high quality, upper class implication, like celebrities are, hence why reading this magazine will embody
their upper state as opposed to individuals who read just for the content. Their representation in this magazine is
quite evident in this contents page as the image used next to he number “9” is seen to be showing off the chain in
his hands which is gold, whilst the image left of the number “20” is spreading his jewellery across his hand to
suggest that himself, and those who are rich use their wealth to treat themselves, and from the heart to help
others.
Furthermore, the usage of an improved fashion statement on page 35 will represent those who are young to be a
“just do it” audience, as the connotations of a younger generation is that they have more time to do things such as
going out with friends, running, sports, etc. Therefore, the fact that a celebrity who is only 26 is giving them this
advice is a motivation from an individual they can identify with, whereas if it was a 40 year old providing this
advice, it may flatter that target audience less.
The colour gold itself has been used effectively in this contents page, shrouded in the colour black. This would
appeal to the lesser groups of society such as the hippies, Goths and others of a similar nature like punks. This is
because these movements when through a phase of not being fully established in society, until recent years when
they’ve actually been quite popular in certain areas. This theme is presented well in my magazine to relate to such
individuals as the two stories included are respectively of a 16 year old initially unknown to the media until now,
whilst Lil Wayne’s family background has just been unearthed from this magazine story, hence why such socials
groups would seek comfort and prompt in pushing forward their beliefs too.
Lastly, the diverse ethnicities included of black and white are an encouragement to every social group in a way as
everyone seeks equality amongst races since the NAACP and the civil rights movement. This presents the
collaborations that take place in rap well as collaborations in the hip-hop industry further eradicate such racial
tensions amongst the world to a certain extent as celebrities are usually a huge influence on society, meaning that
their views on equality will be more acceptable as they’re the role model.

4. The rapper in the image is given a pose which sheds intent whilst he’s performing his freestyle as if to
suggest he’s talking to a member of the audience face to face. Initially this would be seen as negative as
some rap songs involve lots of dissing and controversy, but since the double-page spread is titled “The
Homecoming”, it can be safety said that the rapper is communicating with his target audience on a level of
deep understanding. This would appeal to those who live in this rural area of telegraph community who
couldn’t make it as this rapper brings back the traditional values of respect and lyricism associated with rap.
It also appeals to college students/youths who live close to that area, or attend college there as it embodies
the attitude oneself should have when approaching something they love doing.
The 27 year old also wears his beats headphones along with a snapback to appeal to adults in a fashion sense
as it’s often for celebrities way of dressing to be imitated by many e.g. the historical example of Clara Bow in
the 1920s changed women's appearances more to feel more confident in themselves, which may prove to be
essential in this case, with the implication being that people who dress like this rapper will feel more
confident and appreciated than before.
The fact that the rapper is of a black ethnicity is a motivation to those who are of a lower class as the cliché
goes “start from the bottom”, which makes this rappers example one to follow for people in different
countries who are in absolute poverty, those in the UK who are surviving of the limiting value of benefits and
any social class who is just waiting for s0mething to happen.
The text as a whole adheres to adults and the younger generations as a collective as telegraph community
isn’t necessarily the biggest of places, but with such a successful rapper returning home to show how much
his origin environment meant to him, this will motivate people of all ages who are interested in hip-hop or
any form of music. This is because the moral of this double-page spread story is that you don’t have to grow
up in a big city or a rich family to become talented in what you dream of doing.