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Google short version

  1. 1. Taming Google - making the web work for you Ange Fitzpatrick Data Control, Cambridge University Library
  2. 2. How do we search sensibly? <ul><li>Knowns </li></ul><ul><li>Good bookmark management on your PC </li></ul><ul><li>Bookmark tools on public machines </li></ul><ul><li>Del.ici.ous, xmarks, RSS feeds </li></ul><ul><li>Let the information come to you </li></ul>
  3. 3. How do we search sensibly? <ul><li>Unknowns </li></ul><ul><li>Think about your search terms </li></ul><ul><li>Avoid vague terms like ‘engineering’, or ‘science’ </li></ul><ul><li>Group terms together: “public policy” </li></ul>
  4. 4. How do we search sensibly? <ul><li>Unknown unknowns </li></ul><ul><li>Use the OR operator, or search for ‘similar’ sites </li></ul><ul><li>Go directly to ‘deep web’ sites </li></ul>
  5. 5. Google- the tour <ul><li>Enter your search terms: </li></ul>
  6. 6. Searching the whole web Or just UK sites? Results from Google Image
  7. 7. Links to other types of results Cached copy of the website
  8. 8. Top result Wikis: User generated content
  9. 9. Adding extra search terms Fewer hits Better quality results?
  10. 10. Excluding search terms
  11. 11. Other useful operators <ul><li>Searching in specific sites </li></ul><ul><li>Keyword site:address </li></ul><ul><li>Libraries </li></ul><ul><li>Produces results for all articles about libraries @ </li></ul>
  12. 12. Other useful operators <ul><li>Wildcard search </li></ul><ul><li>Use an asterisk * in place of terms </li></ul><ul><li>Blackburn Rovers beat * in * cup </li></ul><ul><li>Produces results detailing any team beaten in any cup </li></ul>
  13. 13. Other useful operators <ul><li>Using the OR operator </li></ul><ul><li>Searches for one term combined with a range of others </li></ul><ul><li>David Cameron OR Beckham </li></ul><ul><li>Produces results for David Cameron or David Beckham </li></ul>
  14. 14. Other useful operators <ul><li>The OR operator keeps going…. </li></ul><ul><li>David Cameron OR Beckham OR Hasselhoff OR Ginola </li></ul><ul><li>OR is also useful for spelling variations </li></ul><ul><li>Eye colour OR color </li></ul><ul><li>Or combine the functions </li></ul><ul><li>Medieval OR medieaval OR “middle ages” </li></ul>
  15. 15. Understanding the internet <ul><li>A different world to real searching </li></ul><ul><li>Google doesn’t search everything </li></ul>Like these useful paid for services
  16. 16. Understanding the internet <ul><li>The internet is a weird place </li></ul><ul><li>More informal sharing of ideas </li></ul><ul><li>Blurred relationships between consumers and producers </li></ul><ul><li>Little formal hierarchy or organisation </li></ul><ul><li>Don’t forget about memes… </li></ul>
  17. 17. Understanding the internet Think about how content is created and shared online informal content ≠useless content
  18. 18. Understanding the internet User generated content can’t always be trusted But don’t let that put you off!
  19. 19. Understanding the internet <ul><li>Search and verify: </li></ul>Compare music biographies on Wikipedia and GROVE online Compare film data on Wikipedia with the Internet Movie Database
  20. 20. Google Books - what it is <ul><li>Full text access to books ‘in the public domain’ </li></ul><ul><li>Limited access to books under copyright </li></ul><ul><li>Full text access to some magazines </li></ul>
  21. 21. Google Books - why it is useful <ul><li>Read full text </li></ul><ul><li>Confirm data: try a quotation </li></ul><ul><li>Read an introduction or check the contents of a book </li></ul><ul><li>Decide whether or not to buy, order or read the book </li></ul>
  22. 22. Google Books - the tour <ul><li>Enter search term: Moonstone </li></ul>
  23. 23. Full text Snippets Overview only
  24. 24. Metadata issues
  25. 25. Reviews Places to buy Related books
  26. 26. Links to WorldCat Read the full text
  27. 27. Full text toolbar Zoom Page layout
  28. 28. Full text toolbar See Contents Page Flick between pages Just text Clip, link, share
  29. 29. Google Scholar <ul><li>Searches academic and peer-reviewed articles </li></ul><ul><li>Groups results for easy analysis </li></ul><ul><li>Provides: </li></ul><ul><li>Citations </li></ul><ul><li>Abstracts </li></ul><ul><li>Full text </li></ul>
  30. 30. Google Scholar - the tour <ul><li>Enter your search terms: “Stanford Prison Experiment” </li></ul>
  31. 31. Cambridge resource Citations
  32. 32. Other places this article has been cited Other versions of this article Articles related to this one
  33. 33. Credits <ul><li>Donald Rumsfeld </li></ul><ul><li> =3490 </li></ul><ul><li> </li></ul><ul><li>LOL cats </li></ul><ul><li> </li></ul><ul><li>Wikipedia’s big book of things that night not be true </li></ul><ul><li> </li></ul><ul><li>Screenshots are courtesy of Google </li></ul>
  34. 34. Research Skills Programme <ul><li>At you can … </li></ul><ul><li>Find our timetable of subject-based sessions </li></ul><ul><li>Book for hands-on information skills classes </li></ul><ul><li>Request one-to-one training </li></ul><ul><li>Download these slides and other handouts </li></ul><ul><li>E-mail us at [email_address] </li></ul>