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Not Your Father's Google News SearchLove 2015

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Not Your Father's Google News SearchLove 2015

  1. 1. Not Your Father’s Google News @MatthewJBrown – Moz Flickr: Roadside Pictures
  2. 2. Download This Presentation: Bit.ly/GoogleNews2015
  3. 3. Remember your first Flickr: RobertRD
  4. 4. Then you got another one Flickr: John Lloyd
  5. 5. Maybe some really nice Flickr: Nakhon100
  6. 6. Maybe a fleet of rad cars Flickr: IJsselstein
  7. 7. Flickr: John Lloyd What if you still had this car??
  8. 8. INTRODUCING GOOGLE NEWS!
  9. 9. Some fun* facts about Google News *Actual fun may vary considerably
  10. 10. It’s been around forever Only a FOUR YEAR beta!
  11. 11. There’s no Matt Cutts
  12. 12. Your two best points of contact Stacie Chan and James Morehead
  13. 13. It’s all algorithm*
  14. 14. A VERY slow moving algorithm
  15. 15. They report 76,000 publishers Up from a reported 50,000 in 2013 Source: Google’s NYC publishers summit 7/30/15 Flickr: Chad Cooper
  16. 16. # of domains on News.Google ~15,000 (h/t: Jay Leary) - Jay@Moz.com
  17. 17. Newzdash tracks tons of News metrics Newzdash.com – Plans: $110-$270 annual
  18. 18. Clicks to publisher = #1 metricSource: Google’s NYC publishers summit 7/30/15
  19. 19. They don’t want to be ‘in the way’Source: Google’s NYC publishers summit 7/30/15
  20. 20. You’re always in a test groupSource: Google’s NYC publishers summit 7/30/15
  21. 21. Localization is next
  22. 22. They get lots of personalization complaintsSource: Google’s NYC publishers summit 7/30/15
  23. 23. They fear the filter bubbleSource: Google’s NYC publishers summit 7/30/15
  24. 24. WHY DO I CARE?
  25. 25. They send 6+ billion clicks a month Source: Google News Publisher’s Summit 7/30/15 6% of the 100 billion per month Source: http://searchengineland.com/google-1-trillion-searches-per-year-212940
  26. 26. 34% Growth since 2013 75% Growth since 2012 If you’re already in, optimization is worth the effort.
  27. 27. Getting in is also a great idea Even with low effort/output
  28. 28. It’s consistently a top SERP feature
  29. 29. More visibility than many other SERP features
  30. 30. News: The QDF Killer
  31. 31. News: Panda Defense?
  32. 32. News: Mobile (of course)
  33. 33. GETTING IN Flickr: Jeff Maysh
  34. 34. Don’t assume you can’t get in!
  35. 35. Even if you’re not a news site
  36. 36. Plenty of room for y’all
  37. 37. Heed the basics They aren’t obvious https://support.google.com/news/publisher/answer/40787?hl=en#general
  38. 38. Frequency! Multiple times weekly (at LEAST) Flickr: Freaktography
  39. 39. Authors + Bylines
  40. 40. Contact Info
  41. 41. Article Templates
  42. 42. Segregate other content
  43. 43. Eliminate short form
  44. 44. When someone asks you if you’re a blog….
  45. 45. OPTIMIZING Flickr: Dave
  46. 46. Fair warning: It me
  47. 47. Benchmark with VED https://deedpolloffice.com/blog/articles/decoding-ved-parameter https://moz.com/blog/inside-googles-ved-parameter
  48. 48. Headlines
  49. 49. * Credit Wil Reynolds Don’t HIT ENTER!!
  50. 50. New Google Trends
  51. 51. Images rule Google News Bigger. Tagged. Same domain. Good aspect ratio. Not-clickable. Go for BIG hero images.
  52. 52. News sitemaps 48 hrs of content only. Use this to alleviate crawl nonsense.
  53. 53. Pay attention to dates Make sure news sitemap matches!
  54. 54. META News Keywords
  55. 55. Keep close tabs on markup
  56. 56. Video (meh)
  57. 57. Editor’s Picks: Gawker’s study here: http://gawkerdata.kinja.com/google-news-editors-picks-as-seo-our- initial-results-1681002004
  58. 58. Mobile app URLs
  59. 59. Standout tag More info @ http://www.adamsherk.com/seo/success- with-google-news-standout-tag/
  60. 60. Yoast Google News SEO plugin
  61. 61. Publisher Center
  62. 62. Publisher Center
  63. 63. RELEVANT Search Console Errors
  64. 64. Don’t panic: wonky errors These happen from time to time. Check Publisher Center for the real deal.
  65. 65. When you need help… Protip: Be logged into the correct Google account when you do this!
  66. 66. IN CONCLUSION: (WHERE I RANT)
  67. 67. THANK YOU! Email: mjb@moz.com Twitter: @MatthewJBrown

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