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Slawski New Approaches for Structured Data:Evolution of Question Answering

Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.

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Presented by:
Bill Slawski (@bill_slawski)
Director of SEO Research at Go Fish Digital
New approaches for Structured Data:
Evolution of Question-Answering
#pubcon@bill_slawski
#pubcon@bill_slawski
Not This Web Photo By Robert Anasch
At Unsplash
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Not This Web, Anymore - A Link Graph
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But Now This Web - An
Entity Graph
• Tuple = Object/Verb/Subject
• Planet of the Apes Rated G
• Planet of the Apes Released
in 1968
• Planet of the Apes Directed
by Franklin Schaffner
• Planet of the Apes has actor
Roddy McDowall
• Planet of the Apes has actor
Charlton Heston
• Planet of the Apes has actor
Kim Hunter
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