2. Beyonce Knowles - Carter(major)
• Genre: R&B
• Record label: Sony BMG Entertainment Artist
and Columbia
• Subsidiary: Sony owns Columbia (sony is a
conglomerate)
• Sony is intergrated both vertically and
horizontally
3. Beyonce: Beyonce
• Beyonce’s most recent album ‘Beyonce’ sold 828,000 in the
three days worldwide.
• The album was promoted by given lack of promotion.
• It being released with no notice made the album huge and got
it to number 1 on itunes.
• Beyonce created synergy between social networks as
everyone was talking about her new album release
• Beyonce has also created synergy for coke and vice versa by
featuring Beyonce in their adverts and therefore also
promoting Beyonce
4. Social Media
• When Beyonce brought out her album,
because she did not tell anyone, when it came
out, everyone was talking about it on social
media sites like twitter and facebook and was
therefore promoted by people on the social
networks.
5. Download and physically buy
• Beyonce’s album is availible to download on
itunes or physicallu buy as a CD
• Her video contains 14 songs and 17 videos
