Beyoncé is a major R&B artist signed to Columbia Records and Sony BMG Music Entertainment. Her most recent self-titled album sold over 828,000 copies worldwide in its first three days of release, becoming the fastest-selling album in iTunes history. Beyoncé and her husband Jay-Z promoted the album through their performances at the Grammys and her appearance in a Pepsi commercial, which helped attract new fans and promote her music. She also uses Instagram to visually market her albums by posting videos and pictures related to her music.