Beyoncé is a major R&B artist signed to Columbia Records and Sony BMG Music Entertainment. Her most recent album, called "Beyoncé," sold over 828,000 copies worldwide in its first three days of release and became the fastest-selling album in iTunes history, with over 617,000 of those being digital copies. Beyoncé and her husband Jay-Z promoted the album through their appearance at the Grammys awards show and her inclusion in a Pepsi advertisement, leveraging various marketing opportunities to reach more fans.

1. Developing your case study

2. Major
• The major label artist I have chosen is Beyoncé who is a
R&B artist.
• She is signed to Columbia and Sony BMG Music
Entertainment artist.
• Colombia is a subsidiary label which is a conglomerate to
Sony. Sony BMG Music Entertainment is independent.
• Sony is integrated both vertically and horizontally.
• Beyoncé’s most recent album is called ‘Beyoncé’ which sold
828,773 copies worldwide in three-days it became the fastest-
selling album in ITunes history, with 617,213 being digital
copies.
• Jay Z and Beyoncé used synergy at the Grammys to promote
her album as it attracted other fans to her music. She also was
in the Pepsi advert which promoted her music because they
had played a mixed tape of her different songs.
• Beyoncé uses instagram as a visual part of marketing her
album as she often puts up videos and pictures of her
album, tour and personal life to show fans an insight into her