1. Music VideoPurposesAnalysis
Beyoncé
Provide an explanationin relation
to benefits(promotion,extension
of income & outlets,synergy
opportunitiesand strategiesused
by producers to benefitlabel and
artist)
Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist,
record label and audience
Promotional The record label Beyoncé is signed
to be Columbia. Columbia records
have got two different distributors
the first distributer they have is
Sony Music Entertainment, these
distribute inside of the United
States,the other distributer used is
Columbia Label Group, these
distribute outside of the United
States. Columbia Records sign
artists from the US and UK, some of
these artists include; Ella
Henderson,Adele,Train,J.Cole and
Daft Punk. This benefits both
Beyoncé and Columbia Records. It
benefits Beyoncé because being
signed to a company with other
successful artists will help her be
recognised by some of their fans. It
also benefits the record label
because Beyoncé is a very
successful artist so when her fans
look at who else is signed by them
they might listen to other artists
under the same label. Therefore
http://en.wikipedia.org/wiki/Beyonc%C3%A9– Sayswhat label Beyoncé issignedto.
http://en.wikipedia.org/wiki/Columbia_Records - SaysfactsaboutColumbiaRecords
http://en.wikipedia.org/wiki/Destiny%27s_Child –Sayswhat label Destiny’sChildwassigned
to.
http://www.answers.com/Q/How_many_number_ones_did_Destiny%27s_Child_have–Says
2. Music VideoPurposesAnalysis
leadingtoColumbiaRecordsgetting
more money.
Beyoncé has been with Columbia
Records for a while because before
she launched her extremely
successful solo career she was one
third of the most successful girl
group Destiny’s Child. Columbia
Recordswas the people whosigned
the group and basically started the
singer’s career. The trio of young
girls from Houston, Texas was only
together professionally from 1990-
2006. In those 16 years they had 12
number 1 singles. Some of these
chart toppers include; Say My
Name, Bootylicious, Survivor and
finally Cater 2 U. I think this would
have benefited Beyoncé more than
Columbia Records. I think this
because she was the lead singer of
the most successful girl group and
having 12 number 1 singles would
have helpedhergethername more
popular and more recognised for
when she started her solo career.
Indepent Woman first appeared on
the 2000 adaption of the film
Charlie’sAngels.Thisfilm ended up
making $264.1 million in the box
office. I think this would have
benefited both Beyoncé and
whatthe namesof Destiny’schild’snumberone singlesandhowmanytheyhad.
http://en.wikipedia.org/wiki/Charlie%27s_Angels_(film) –Sayshowmuch the 2000 adaptionof
the filmCharlie’sAngelsmade inthe box office.
http://en.wikipedia.org/wiki/Ring_the_Alarm - Saysfactsabout the single,forexamplewhenit
was released.
3. Music VideoPurposesAnalysis
Columbia Records. I think this
because they both would have
made money from this. I also think
it benefited Beyoncé because that
wouldincrease herfanbase,alot of
people wouldhave seen this movie
and that means a lot of people
would have also heard the song.
This would make people want to
listen to her more of her music.
The song I have chosen to do this
sheet about is Ring The Alarm. This
song was the second single from
Beyoncé’ssecondsolostudioalbum
released in 2006. The single
debuted at Number 12 on the US
billboard hot 100, becoming
Beyoncé’s highest US debut. This
wouldhave increasedBeyoncé’sfan
base alongside making her and
Columbia Records money.
I think just the name Beyoncé
promoted the song and promotes
some of her other songs as well. At
the time when the single came out
Beyoncé was a household names in
many parts of the US and she was
heading the same way in the UK. I
think she was so popular because
she was like a breath of fresh air.
During this time their wasn’t many
http://www.telegraph.co.uk/culture/culturepicturegalleries/9124443/Pops-20-greatest-
female-artists.html?frame=2159436 – sayswhere she came on the top 20 mostinfluential
femalesinmusic.
https://www.youtube.com/watch?v=eY_mrU8MPfI –linktomusicvideo,includesviews,likes,
and amountof subscriberstochannel.
4. Music VideoPurposesAnalysis
female artists who were singing
songswhichmade it seem like they
can stand up for themselves and
appear demanding. As a result of
this it’s what made many young
girls look up to her as a role model
and what makes people look up to
her 9 years after the song was
released.Thiswasprovedwhenshe
became number 8 in the top 20
most powerful females in music.
She beat the likes of Dolly Parton,
Janis Joplin and Adele.
The video for ‘Ring The Alarm’ has
reached 25,795,635 views and it is
still increasing. The video has also
got 53,459 likes. This proves how
massive Beyoncé’s fan-base is
because its only 53,459 out of the
25,795,653 who have google
accounts soif majorityof themliked
that song they would have
downloaded it and maybe other
songsby her.Thisbenefits Beyoncé
and the label because it is
increasingher fan-base and making
them both money.
The tour she did for the album
B’Day made $90 milliondollars.This
benefitsbothBeyoncéandherlabel
because it made them both money
http://en.wikipedia.org/wiki/The_Beyonc%C3%A9_Experience –sayshow muchtour made.
http://www.eurweb.com/wp-content/uploads/2013/05/beyonce-HM.jpg- where Igotphoto
from
https://www.youtube.com/watch?v=ZcD4KPTPE2w –Linkto the H&M advertBeyoncé starred
in
5. Music VideoPurposesAnalysis
and might have increased her fan-
base.
Beyoncé is used to promote many
things such as; H&M, Coca-Cola and
L’Oréal. (Pictures from these
companies from when she
promoted them are show on the
right). This benefits Beyoncé
because it will get more people to
knowwhoshe is.It will also benefit
Columbiarecordsbecause the more
people that know who she is could
mean more people buying her
music which brings Columbia
records more money. Other than
promoting other companies
Beyoncé has also used her name to
promote her own stuff for example
she stars in all her perfume adverts
and posters as shown on the right
below all of her adverts for other
companies. I think this mostly
benefits Beyoncé because it is
extending her brand and it also is
making her fan-base stronger. I
think it will make her fan-base
strongerbecause perfume is aimed
at women and majority of the time
fanswant to be like the celebrity so
buying this it will make them feel
like they are one step closer to
achieving this goal.
https://ionehellobeautiful.files.wordpress.com/2012/12/beyonce-pepsi1.jpg- Where Igot
image from
https://www.youtube.com/watch?v=C-kkRHCPCRA –linktoBeyoncé’s2013 advertforPepsi
https://www.youtube.com/watch?v=eY0tRELIdJU– Linkto Beyoncé’s2003 Pepsi advert
http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/beyonce-
knowles/loreal/images/beyonce-loreal-allure-03-2011.jpg- Where I got image from
https://www.youtube.com/watch?v=n43sPhVL1uM– Linkto advertfor L’Oréal advert
7. Music VideoPurposesAnalysis
https://s-media-cache-
ak0.pinimg.com/236x/8d/39/9a/8d399a03fd7946769a443ed98c2a1c0a.jpg - Where I got the
picture from
https://www.youtube.com/watch?v=Fx0oFC9EUuE– Linkto advertfor Rise perfume
Extensionof
income
As spoken about before Beyoncé
has her own products which she is
heavily involved in the process of
making. These products are
displayed on her website, as
picturedandlinkedonthe right. On
the website she has clothes,
accessories, music and fragrances.
As seen in the picture on the right
she has clothes which are also
designed for men. This will also
make her fan base stronger cause
unlike most artists she doesn’t just
http://shop.beyonce.com/index.php/view-all.html- Linktothe shoppart of herwebsite.
8. Music VideoPurposesAnalysis
do merchandise forone gender she
doesitfor both.As a result of this it
will getmore people willingto wear
her merchandise therefore
spreading the word about her to
otherpeople.Onhershopthere are
92 piecesof merchandise forsale to
her fans. This also benefits her
because that means that there is
more variety for her fans to choose
from.
Extensionof
outlets
Beyoncé andherteam manage
variouspagesforher on a variety of
social media.Onthe rightare
picturesof and linkstothose social
mediaaccounts. Thisbenefits
Beyoncé because social mediais
such a huge part of moderndayit
will make herfansfeel closertoher.
As a resultof havingthese social
mediaaccountsand havingsomany
followersshe canpromote things
and letherfanshave a glimpse into
herlife andhowshe reallyis.Her
Instagramaccount has 32.2million
followerson,herFacebookpage
has 63,082,247 likesandhertwitter
page has 14millionfollowers.
Lookingat these followersandhow
oftenshe updatesthe accountsit
showsthat Instagramand Facebook
are hermost usedandmost popular
https://instagram.com/beyonce/ - LinktoInstagram page
10. Music VideoPurposesAnalysis
artistBeyoncé alsohas movedher
careerin otherways she has also
become anaward winningactress
includingthe MTV Movie AwardFor
BestFightwhichwas awardedto
herfor her role inthe film
Obsessed.Alongwiththatshe has
alsogot her ownfashionline which
iscalledHouse of Deréon.Which
she foundedwithhermother.Some
of the clothesfromHouse of
Deréonwasexhibitedinthe
Destiny’sChildshows.
– awardsshe has won
http://en.wikipedia.org/wiki/Beyonc%C3%A9#Fashion_lines –Beyoncé’sfashionlines
Producers
strategies
I thinkBeyoncé’s beststrategyis
usinghername for things.Asa
resultof herbeinginthe industry
since 1990 she has developeda
name for herself inthe music,film,
and fashion world.Thiswasshown
due to hersuccessin herlatest
album.Herfifthstudioalbum had
no buildupandwas put onsale at
midnight.
