What is an Advertisement? Content for Grade 8-12's

1. ShorterTransactional
Texts
ADVERTISEMENTS

2. In this lesson;
 You will learn about advertisements
 Advertisement structure and techniques
 The purpose of advertisements

3. What are
advertisement
s?
 Advertisements aim to sell
products or services.
 They are found in medias
such as; newspapers, posters,
Television, radio, websites
etc.
 Their purpose is to promote a
product, service or idea.

4. Structure of an
Advertisement
 Heading
 Persuasive sentence
 Information about the product or service
 Contact details
 Slogan
 logo

5. Advertising
techniques
 Use persuasive language in your advertisement ( it will make
people to buy your product of service)
 Use creative language (figures of speech and a catchy headline) to
get the readers/viewers attention.
 Use visual effects like pictures, photographs, cartoons and
drawings.
 Interesting and eye-catching layout , use different types of fonts
to get the users attention.
 Target market- the group of people the advert is aimed at.
 Emotive and manipulative language : techniques such as
rhetorical questions and repletion are used to persuade people to
buy the product or service.

6. AIDA principle
 A-ttention: grab the
attention of the consumer
 I-nterest: arouse and
maintain the consumers
interest
 D-esire: create a desire to
own the advertised product
 A-ction: manipulate the
consumer into taking action

7. Activity 1 and 2
 FORMATIVEASSESSMENT
 Activity 1
 Use the following link to
access the quiz
 https://b.Socrative.com/login
/student/
 Provide the room number :
APHANE3650
 SUMMATIVEASSESSMENT
 Activity 2
 Use the following link to
access the quiz
 https://quizizz.com/join/quiz/
5f63daf3a2a34f001b4e4cff/st
art?studentShare=true
 Watch the video and answer
the questions that follow
 Video link:
https://youtu.be/vUMQeNw2
DA